December 12, 2018
Targeted Facebook competitions grow prospect database by 85%
Spyder, the world’s largest specialty snowsports brand, used Lexer to gain an unprecedented view of...
Read MoreLatest Marketing resources
Get the latest research and reports to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry – we are here to share, to help you become a Data Rockstar – view more here.
October 11, 2018
The complete guide to transactional segmentation (RFM)
RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...
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October 10, 2018
The PAS Group
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
Read MoreLatest Customer Service resources
Discover our customer service resources to understand how you can set your business apart.
We are here to share incredible product innovation so you can genuinely put customers first and deliver world-class customer service, along with insights on the industry, solution comparisons, as well as best practice guides – view more here.
December 14, 2018
How to establish impactful CX reporting practices
Reporting on your success is critical in proving the value of your department, the impact...
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December 14, 2018
Essential workflow tips for delivering an A+ customer experience
Brands around the world have recognised the impact customer experience has on their bottom line....
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September 29, 2018
Lexer Engage vs. Hootsuite: Choosing the right enterprise social media tool
A comparison of Engage and Hootsuite Choosing the right tool for your social media management...
Read MoreLatest Customer Data resources
Discover the latest resources to help inform your marketing strategy, specifically focused on enriching, unifying and leveraging your data with our Customer Data Platform.
Whether it’s enriching your data, unifying your various data sources or advanced customer analytics – we are here to help set your business apart from the rest, and this is where you can get the resources to do so – view more here.
October 24, 2018
What is lifetime value? And, why does it matter?
Every day, we hear people using the term Lifetime Value (LTV) and meaning different things...
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October 11, 2018
The complete guide to transactional segmentation (RFM)
RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...
Read More
September 7, 2018
1st, 2nd and 3rd party data explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
Read MoreLatest Customer Insight resources
Get the latest research and reports to help inform how you better recognise, use and evolve your customer insights – to understand them better than ever before.
Whether it’s helping with intuitive data discovery, configuring your dashboard, or rapidly segmenting your customers – we are here to share – view more here.
December 12, 2018
CDP uncovers top 3 customer personas for global snowsports brand
Spyder, the world’s largest specialty snowsports brand, used Lexer to bring e-commerce, product and engagement...
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September 7, 2018
1st, 2nd and 3rd party data explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
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September 27, 2017
Australian Football League (AFL) fan insights
AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...
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