Resources Archives

July 31, 2018 How to handle PII in social customer care

Verify customers quickly and securely with the first authentication workflow built for customer service. There’s...

July 23, 2018 Top 5 benefits to omnichannel marketing

When it comes to being served ads or receiving an email from a brand, there...

July 23, 2018 Email, website & social the top 3 channels for data-led targeting

New research reveals email, paid social and site are the top 3 channels for brands winning...

July 23, 2018 The 3 key steps to becoming a data rockstar

According to research, less than 20% of brands have a single customer view- ie. the...

July 20, 2018 Data Culture Report: How to build a data-loving culture

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

June 28, 2018 Privacy and social customer care: keeping data safe

Social is the customer care channel of choice for 83% of US consumers, allowing organisations to...

May 15, 2018 GDPR: The data risk you might not know about, yet.

GDPR comes into effect on May 25, 2018. It has been proposed by the European...

April 23, 2018 How to succeed with personalisation in 2018

Find out what steps industry leaders are taking to succeed with personalisation. There’s no denying...

March 14, 2018 Empowering conscious inclusion

Although we’re proud to say ten of our most recent twenty hires have been female,...

February 28, 2018 Ladies who Lego

Our Marketing Coordinator and resident wordsmith, Holly Clark pens a few words on diversity and...

February 7, 2018 The journey from data zero, to data hero

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

January 8, 2018 Can humans be automated?

Our consultation with 20 of Australia’s top-tier organisations reveals the three key priorities for automation...

January 8, 2018 6 steps to becoming a data rockstar

Data rockstars are the icons of this generation of business. They drive innovation by delivering...

November 1, 2017 State of Retail Consumer Report

Marketers are now approaching one of the most valuable and competitive times of the retail...

October 10, 2017 How to deliver genuine customer care

Analysing billions of human behaviours, working alongside category-leading brands like Qantas, SEEK Jobs, Westpac, IAG...

September 27, 2017 Australian Football League (AFL) fan insights

AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...

September 6, 2017 Who is a genuine Game of Thrones fan?

What can we learn from the biggest TV show in history, and how could this...

August 1, 2017 Scaling our data infrastructure

When we first began, our Customer Data Platform was managing around one million pieces of...

June 2, 2017 Grape with swagger

Simon shares a new approach to building self-documenting APIs and how it’s changing the way...

April 10, 2017 Refining data into value

The famous phrase “Data is the new Oil” turned 10 last year, and it endures...