June 14, 2019
6 Ways to Save Money Using Advanced Audience Targeting
Advertising is both an art and a science. The art of advertising involves crafting meaningful messages to...
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Get the latest research and reports to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry – we are here to share, to help you become a Data Rockstar – view more here.
April 4, 2019
How to Turn Customer Data Into Marketing Insights with Experian
Did you hear the news? It’s an industry first: Lexer users now have access to Experian...
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March 2, 2019
The Marketer’s Data Dictionary: 50 terms you need to know
Your response to the original Marketer’s Data Dictionary was so positive that we have now enhanced...
Read MoreLatest Customer Service resources
Discover our customer service resources to understand how you can set your business apart.
We are here to share incredible product innovation so you can genuinely put customers first and deliver world-class customer service, along with insights on the industry, solution comparisons, as well as best practice guides – view more here.
January 4, 2019
How to create a brand voice that carries across your channels
One of the first steps in creating a brand is creating a brand voice. The...
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December 21, 2018
How to safely collect customer data during social interactions
We’ve previously discussed the collection of PII data when it comes to during your customer service...
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December 20, 2018
Resourcing your customer service teams for the win!
You’ve created the customer experience team of dreams. Everyone is passionate and buys into the...
Read MoreLatest Customer Data resources
Discover the latest resources to help inform your marketing strategy, specifically focused on enriching, unifying and leveraging your data with our Customer Data Platform.
Whether it’s enriching your data, unifying your various data sources or advanced customer analytics – we are here to help set your business apart from the rest, and this is where you can get the resources to do so – view more here.
October 24, 2018
The Definition and Importance of Customer Lifetime Value (LTV)
If you’ve been in business for any length of time, then you’ve probably heard or...
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October 11, 2018
The Complete Guide to RFM Segmentation
Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...
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September 7, 2018
1st, 2nd and 3rd party data explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
Read MoreLatest Customer Insight resources
Get the latest research and reports to help inform how you better recognise, use and evolve your customer insights – to understand them better than ever before.
Whether it’s helping with intuitive data discovery, configuring your dashboard, or rapidly segmenting your customers – we are here to share – view more here.
September 7, 2018
1st, 2nd and 3rd party data explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
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September 27, 2017
Australian Football League (AFL) fan insights
AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...
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September 6, 2017
Who is a genuine Game of Thrones fan?
What can we learn from the biggest TV show in history, and how could this...
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