February 11, 2020
Here’s Why You’re Still Struggling With Direct-to-Consumer Sales
By skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...
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Get the latest research and reports to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry – we are here to share, to help you become a Data Rockstar – view more here.
January 18, 2020
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting
Cookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...
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January 14, 2020
Choose a Partner, Not a Vendor: The Real Reason CDPs Fail
Has your customer data platform (CDP) failed to live up to the hype? A marketing...
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Discover our customer service resources to understand how you can set your business apart.
We are here to share incredible product innovation so you can genuinely put customers first and deliver world-class customer service, along with insights on the industry, solution comparisons, as well as best practice guides – view more here.
January 4, 2019
How to create a brand voice that carries across your channels
One of the first steps in creating a brand is creating a brand voice. The...
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December 21, 2018
How to Safely Collect Customer Data During Social Media Interactions
We’ve previously discussed the collection of PII data when it comes to during your customer service...
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December 20, 2018
Customer Service Software with Easy Analytics & Reporting
You’ve created the customer experience team of dreams. Everyone is passionate and buys into the...
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Discover the latest resources to help inform your marketing strategy, specifically focused on enriching, unifying and leveraging your data with our Customer Data Platform.
Whether it’s enriching your data, unifying your various data sources or advanced customer analytics – we are here to help set your business apart from the rest, and this is where you can get the resources to do so – view more here.
January 23, 2020
The Lexer CDP: A Year in Review
2019 was a big year for Lexer’s product development—and we have even more in store...
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July 8, 2019
5 Questions to Ask Before Buying Marketing Automation Software
Today’s business world is dominated by digital marketing and online sales. Whether you’re a retail...
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October 24, 2018
The Definition and Importance of Customer Lifetime Value (LTV)
If you’ve been in business for any length of time, then you’ve probably heard or...
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Get the latest research and reports to help inform how you better recognise, use and evolve your customer insights – to understand them better than ever before.
Whether it’s helping with intuitive data discovery, configuring your dashboard, or rapidly segmenting your customers – we are here to share – view more here.
September 7, 2018
1st, 2nd and 3rd Party Customer Data Explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
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September 27, 2017
Using a Customer Data Platform for Australian Football League Fan Insights
AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...
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September 6, 2017
Using Lexer’s Customer Data Platform for Insights into Game of Thrones Fans
What can we learn from the biggest TV show in history, and how could this...
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