November 28, 2020
How to Measure the Impact of a Customer Data Platform (CDP)
CDPs provide insightful and effective solutions for reducing unnecessary costs, increasing revenue, improving the customer...
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Get the latest research and reports to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry – we are here to share, to help you become a Data Rockstar – view more here.
November 13, 2020
CDPs & OODA Loops: How Customer Insight Increases Iteration Cycles for Fast-Growing Businesses
OODA loops are a strategic tool for acting quickly that originated in the military. As...
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October 23, 2020
The End-to-End Guide to Lifecycle Targeting for Outdoor Brands and Retailers
What do outdoor brands like Spyder, Mountain Khakis, Rip Curl, and Black Diamond have in...
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Discover our customer service resources to understand how you can set your business apart.
We are here to share incredible product innovation so you can genuinely put customers first and deliver world-class customer service, along with insights on the industry, solution comparisons, as well as best practice guides – view more here.
May 14, 2020
Overwhelmed By the Ecommerce Boost? How to Communicate With Customers About Delayed Order Fulfilment
With more consumers at home to prevent the spread of the novel coronavirus, retailers have...
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May 8, 2020
Clienteling: The Secret to Closing the Loop Between Brand and Buyer
Driving value both online and offline comes down to one thing: Exceptional human-to-human experiences. Clienteling...
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March 24, 2020
10 Productivity Tips For Newly Remote Workers
Most of us are working from home to prevent the spread of the novel coronavirus....
Read MoreLatest Customer Data resources
Discover the latest resources to help inform your marketing strategy, specifically focused on enriching, unifying and leveraging your data with our Customer Data Platform.
Whether it’s enriching your data, unifying your various data sources or advanced customer analytics – we are here to help set your business apart from the rest, and this is where you can get the resources to do so – view more here.
June 30, 2020
Playbook: Creating Data-Defined Customer Personas
Customer personas should be data-driven, not gut-driven—but all too often, businesses use biased or subjective...
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June 23, 2020
The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail
Now more than ever, the ability to understand and predict change is a key competitive...
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May 30, 2020
5 Omnichannel Metrics Every Customer-First Brand Should Measure
Fragmented data creates fragmented customer experiences. As you work to offer the most consistent and...
Read MoreLatest Customer Insight resources
Get the latest research and reports to help inform how you better recognise, use and evolve your customer insights – to understand them better than ever before.
Whether it’s helping with intuitive data discovery, configuring your dashboard, or rapidly segmenting your customers – we are here to share – view more here.
July 24, 2020
Playbook: Unpacking Customer Preferences, Behaviours, and Attitudes by Augmenting NPS Surveys
The Net Promoter Score (NPS) survey is one of the most widely-adopted tools for measuring...
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May 1, 2020
How to Unlock Customer Insight and Value with Third-Party Data
Experian Mosaic is a rich dataset that helps businesses understand the complex human characteristics of...
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March 24, 2020
10 Productivity Tips For Newly Remote Workers
Most of us are working from home to prevent the spread of the novel coronavirus....
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