June 14, 2019
6 Ways to Save Money Using Advanced Audience Targeting
Advertising is both an art and a science. The art of advertising involves crafting meaningful messages to...
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Data
Customer Data Platform
Key features
- Unify all data sources
- Advanced customer analytics
- Experian enrichment
Marketing
Segment, target and report
Key features
- Auto-updated audiences
- A/B audience testing
- Lookalike modelling
Service
Personalised customer care
Key features
- Email, chat & social
- SLA & team reporting
- Recommended responses
By identifying and targeting high-value customer segments Spyder grew revenue from emails by 94%
Deliver Marketing & Service results
15 days
to single customer view
70%
faster response times
85%
database growth
94%
REVENUE UPLIFT PER CAMPAIGN
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Latest case studies, reports and best practice guides.
May 17, 2019
Introducing Compare: Our New Customer Segmentation & Analysis Tool
Customer Segmentation & Analysis Made Easy We’ve all spent hours manually comparing different customer segments,...
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May 7, 2019
Personalised Online Survey Campaign Yields 61% Response Rate
The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, wanted to...
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