Connected data, self-served insights, personalized experiences.
The only Customer Data Platform built for retail, helping brands drive incremental sales through improved customer experiences.
Our clients
Customer-obsessed brands choose Lexer
Lexer is proven. Our suite of easy-to-use tools and experienced team help many of the world’s most iconic brands and retailers to transform into customer-centric businesses.
Our approach
Built to support every team
Insights + Analytics
Transform raw, siloed data into an enriched single customer view to genuinely understand your audience.Marketing
Orchestrate and automate personalized experiences across paid and owned channels.
Retail
Improve the in-store experience with personalized product recommendations and service workflows.
Customer Service
Combine all service channels into one streamlined inbox to provide efficient and personalized service.
Executive
Make data-informed decisions to improve performance, manage change, and mitigate risk.
IT
Automate data processes via pre-built integrations, reducing manual effort and improving data security.
Marketing
Orchestrate and automate personalized experiences across paid and owned channels.
Retail
Improve the in-store experience with personalized product recommendations and service workflows.
Customer Service
Combine all service channels into one streamlined inbox to provide efficient and personalized service.
Insights + Analytics
Transform raw, siloed data into an enriched single customer view to genuinely understand your audience.Executive
Make data-informed decisions to improve performance, manage change, and mitigate risk.
IT
Automate data processes via pre-built integrations, reducing manual effort and improving data security.
Integrations
The leading Customer Data and Experience Platform for retail tech stacks
Our Services
We’re more than a vendor
Evolving into a customer-centric, data-driven business can be tough. Lexer’s professional services act as a natural extension of your team, filling any gaps you might have in strategic understanding, analytics maturity, team capacity, and IT resources. The breadth, quality, and adaptability of our services mean that Lexer will evolve with your needs as your business grows.
Implementation
Onboarding
Insights
Strategy
Optimization
Mariano Favio
Head of Marketing at Vinomofo
Alexander Meyer
Chief Marketing Officer of THE ICONIC
Ben Murphy
Digital Marketing Manager at Village Entertainment
Mariano Favio
Head of Marketing at Vinomofo
Our resources
Playbooks, case studies, and practical advice to help you deepen customer loyalty and drive profitable growth.
See all resources here