October 11, 2018
The complete guide to transactional segmentation (RFM)
RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...
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Nothing matters more than customers.
From acquisition to growth to advocacy – our software has you covered.
Use one or combine them all, deliver results your business will love.
Data
Customer Data Platform
Unify your fragmented data into enriched customer profiles using advanced analytics and the best external data to improve decision making, customer service and marketing.
KEY FEATURES
- Unify all data sources
- Advanced customer analytics
- Experian enrichment
Marketing
Cross-channel activation
Orchestrate personalised cross-channel marketing in paid and owned channels to improve customer experience, reduce waste, increase control and drive engagement.
Key features
- Auto-updated audiences
- A/B audience testing
- Lookalike modelling
Service
Personalised customer care
Deliver world-class customer service powered by data, lightning fast workflows, centralised inbox and enriched customer profiles to improve customer experience and decrease costs.
Key features
- Email, chat & social
- SLA & team reporting
- Recommended responses
Insight
Customer & content analytics
Self-serve insights with a beautifully simple interface to rapidly analyse content and customer data to understand customers and inform marketing, service and business strategy.
Key features
- Intuitive data discovery
- Configurable dashboards
- Rapid segment analytics
Live demo
Experience our products hands-on and find out how we can help you
Trusted by market leaders
Achieve genuine results
178%
Increased conv. rate
2X
Increased advertising ROI
77%
reduction service wait times
72hrs
to setup a large new client
Resources
Latest case studies, reports and best practice guides.
October 10, 2018
Lexer Outbox
Integrate all your accounts, preview content before it goes out and keep track of what’s...
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October 10, 2018
The PAS Group
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
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