January 18, 2020
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting
Cookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...
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Data
Customer Data Platform
Effortlessly combine your customer data into an enriched single customer view. Machine learning and proven marketing models create intelligent analysis and predict what your customers will do next.
Marketing
Segment, target and report
Key features
- Auto-updated audiences
- A/B audience testing
- Lookalike modelling
Service
Personalised customer care
Key features
- Email, chat & social
- SLA & team reporting
- Recommended responses
Clienteling
GUIDED SERVICE INTERACTIONS
Key features
- Recommended actions
- Detailed reporting
- Customisable data capture
By identifying and targeting high-value customer segments Spyder grew revenue from emails by 94%
Deliver Marketing & Service results
15 days
to single customer view
70%
faster response times
85%
database growth
94%
REVENUE UPLIFT PER CAMPAIGN
Live demo
Experience Lexer’s powerful, yet simple customer analytics software.
As seen in
Resources
Latest case studies, reports and best practice guides.
January 14, 2020
Choose a Partner, Not a Vendor: The Real Reason CDPs Fail
Has your customer data platform (CDP) failed to live up to the hype? A marketing...
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January 7, 2020
The Retail Survival Guide: Moving From Channel-Led to Customer-Centric
In the ever-evolving world of retail and commerce, one thing remains the same: The customer....
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