Use cases
Questions your teams can ask your data
Every use case starts with a real question. Each one gives you the short answer, how to work it out, what the result looks like, and what to do next.
What is a customer data use case?
A customer data use case is a specific business question that needs unified customer data to answer. It usually combines transaction history with cost, inventory and engagement data, so a team can see which customers, products, venues or channels are driving revenue and margin.
The best use cases end in a decision. A retail finance team that finds which lines lose money after returns can reprice or delist them. A hospitality marketing team that spots its regulars visiting less often can win them back before they lapse.
Browse use cases
Filter by outcome or jump straight to your team. Every question links to its full answer.
Executive
Where profit really comes from, which customers drive it and what is at risk.
Finance
Margin by category, discount depth, returns cost and the value sitting in stock that is not moving.
Marketing & CRM
Audiences, retention and campaigns judged by the customers they bring back.
Ecommerce
First purchases, second purchases and what online behaviour says about lifetime value.
Merchandising & buying
Range decisions grounded in demand, cost, stock cover and how much discount each line really needs.
Retail operations
Store performance seen through the customers each store serves.
Customer service
Service contacts linked to what customers bought and whether they came back.
Data analytics & IT
Data quality, coverage and how fast a new question gets answered.
Executive
Where profit really comes from across your venues, which guests drive it and what is at risk.
Finance
Margin by venue and menu, the real cost of vouchers and discounts, and what each guest is worth over time.
Marketing & CRM
Guest audiences, retention and campaigns judged by the guests they bring back.
Venue operations
Venue performance seen through the guests each venue serves, by day, shift and booking.
Food & beverage
Menu, drinks and pricing decisions grounded in what guests order and come back for.
Events & private dining
Functions and private bookings, and the guests and companies behind them.
Hotels & tourism
Stays, room and dining spend, and which guests return or book direct.
Loyalty
What membership changes about visits, spend and margin.
Data analytics & IT
Data quality, coverage and how fast a new question gets answered.
Size the opportunity first
Free calculators that put a number on the questions above. No sign-up.
Frequently asked questions
What is a customer data use case?
A customer data use case is a specific business question that needs unified and enriched customer data to answer, such as which product lines lose money after returns. It usually combines purchase, product cost, stock and engagement data so a team can act on the result.
Do I need an analyst to answer these questions?
No. Each question is written the way a team would ask it. In Lexi you type the question in plain language and get the answer, the method behind it and the option to build an audience from the result.
What data do these questions need?
Most need purchase history across online and in-store sales. Margin questions also need product cost, and stock questions need inventory data.
Which industries do these use cases cover?
Retail and hospitality. Each use case is grouped by industry and by the team most likely to ask it.
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