Faster, smarter, more tailored: The new Lexer Segment

We’ve leveled-up Lexer Segment to make uncovering insights and creating personalized segments easier, faster, and a more tailored experience than ever before.

Here’s what's new in Lexer Segment.

Smarter search

We’ve improved the attribute picker. You can now easily explore and understand all of your available sources, attributes, events, and segments in one view. We've heard a lot of feedback over the years that it can be hard to know the full extent of all the attributes that are available, or their specific names, or which category they belong to. Now it's easier to browse, jump between sources, and find exactly what you need.

Pin favorites

We’ve introduced the idea of favorite attributes. You can now pin your go-to attributes for instant access. Adding an attribute to your favorites means it's now part of your defaults that appear each time you run a search, plus it's added to the top of your attribute picker too - so you’re always just one click away from what you need. 

"Having my favorites handy will save me so much time!"

Faster insights

Results are now returned faster, which means you can uncover insights quicker. We’ve reduced the amount of attributes that are returned in your initial search, significantly reducing load time. Previously it would return the top 100 attributes with the most coverage, but those may not always be the most helpful depending on your objective. Now, your shortlist of defaults and favorites are the first results you see.

"Performance is faster, and much easier to get started without being overwhelmed by too many attributes."

Quick-set presets

We ran an analysis across all clients to identify the top 30 most used, and most valuable attributes. Those you use on a regular basis are now the new preset defaults you see first when viewing search results. With more options, you can now customize your Lexer hub to fit how you, or your team works best. Streamlined results mean less clicks, less scrolling, and result in fast, consistent insight gathering and segment creation.

Segment analysis

Lastly, we’ve improved the experience when running segment analysis. Previously this would run an analysis of every segment in your hub - and if you have lots of segments - this may take a long time to return. Now, you can select just the segments, or a group of segments, you are most interested in. And the results showing the population distribution will return in a flash.  

“Running analysis on only the segments I need is a game-changer, I get faster results every time."

These updates are all about making it easier for you to understand your customers faster and deliver more personalized experiences at scale. Ready to see the new Lexer Segment in action? Login today and take it for a spin!