March 31, 2025
Customer action insights: The new Lexer Event Explorer
Getting real insights from customer data should be quick and easy.
Answering key questions—like who bought during a sale, which products drive revenue, or how store performance compares over time—shouldn’t require digging in datasets, juggling mutliple tools, or waiting on an analyst.
The new Lexer Event Explorer puts you in control, delivering instant insights from rich event data—no BI tools, no code, no delays.
Actions speak loudest
Customer Data Platforms do a great job of unifying customer data, but when it comes to analyzing time-based actions—most platforms fall short of delivering the granularity marketers need. That changes with Lexer Event Explorer.
With Event Explorer, any user can instantly query event data and unlock customer and business insights—without relying on data analysts. Now, marketers and retailers can analyze purchase patterns, segment customers based on their behaviors, and measure the true impact of marketing and sales strategies, all within the Lexer CDXP.
Events are actions
Think of events as a customer action—visiting a website or retail store, making a purchase, filling out a survey, or clicking an email campaign.
Each event is a timestamped footprint, giving you a view of customer behaviors over time. Unlike static reports, events allow you to track trends, measure engagement, and analyze the real impact of marketing efforts at a very granular level.
Reporting challenges
Marketers and retailers are hungry for actionable insight. But when analyzing customer behavior, we want search results to reflect very specific queries—such as purchases made in a given sale period, or at a certain store, or of a specific product—sometimes all at once! However, most reports aggregate data, and don’t include the tools to further interrogate it, limiting insight.
🚫 Hard to isolate specific campaigns, segments, locations, items.
🚫 Can’t layer multiple filters at once: channel, product, date, discounts etc.
🚫 Extracting insights requires multiple tools, technical know-how, reliance on analysts.
🚫 Lack of instant answers slows decision-making and blocks action.
Event analysis made simple
Lexer Event Explorer bridges this gap by giving users the ability to run their own advanced queries directly within the CDXP—by time, channel, segment, and more. This means users can get the exact answers they need in seconds—zero Python or SQL required.
- Ask the right questions – start with your existing Lexer customer segments. Whether you’re looking at first-time buyers, loyal repeat customers, or seasonal campaign buyers, Event Explorer instantly pulls relevant results.
- Filter & analyze with precision – see results by time, volume, spend, AOV, product, and much more. Compare time periods to understand year on year, quarter on quarter impact.
- Get actionable insights—fast – no waiting on other team members or struggling with BI tools. Instantly generate insights to power marketing, merchandising, and retention strategies.
Instant answers
How is Event Explorer different? Most reporting tools provide topline numbers, but lack the ability to query event data dynamically—especially when it comes to filtering by the customer attributes and segments already in your CDXP.
Lexer Event Explorer enables true event analysis, making it easy to track behaviors, measure marketing impact, and elimate guesswork.
✅ Black Friday – how many orders and what did they buy?
✅ Sale – what was the result compared to last year?
✅ Influencer impact – are they driving higher AOV?
✅ Free samples – which led to the most orders?
✅ Product color – does it influence long-term value?
✅ New store opening – new or returning customers?
✅ Repeat purchases – which products drive retention?
✅ Coupon impact – do discounts affect AOV?
And more!
New insights, available now
Lexer Event Explorer is designed to benefit every business user. Whether you’re in marketing, retail, customer experience, or operations, you now have instant access to the customer event data you need to make smarter decisions.
What's next? We're adding more event types (Lexer Form submissions, marketing engagement, Lexer Serve store interactions), more filters, and more ways to visualize!
Lexer Event Explorer is available now for all Lexer clients. Get in touch for a demo and see how easy it is to unlock actionable insights hiding in your customer data.