SEGMENTATION

Segment customers by behaviour, value, and potential

Describe the customers you want in plain language. Lexi builds the segment, shows the logic behind it, and keeps it current as behaviour changes.

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Photo of two women shoppers with segment graphics

Customer segmentation built for retail

Lexer product with segments and profiles

Segments in plain language

Skip the filters and rule builders. Tell Lexi who you're after and it builds the segment from purchase history, engagement, lifetime value and predicted behaviour.

"Full-price buyers who haven't purchased in 60 days."
"Customers likely to buy outerwear next."
"High-value customers who shop both online and in-store."

Your definitions, built in

Lexi knows what VIP, active customer and full-price buyer mean in your business. Each definition starts with a sensible default and is yours to edit, so every segment uses the same logic.

RFM segments, from Champions to lapsed VIPs
Predictive segments for churn risk, predicted lifetime value and next likely category
Demographic and lifestyle segments from Experian enrichment
Margin segments based on discount dependency

Graphic showing real-time segment changes

Activate straight from the segment

Push segments to Klaviyo, Attentive, Meta, Google Ads, TikTok and more. They update in connected platforms as customers move in and out.

One segment across email, SMS and paid social
Automatic updates, with no CSV exports
Every integration listed in the integration library

"There are just so many ways you can slice and dice your customer data with Lexer, depending on what output you want to use it for. The segmentation is where the power really is."

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