Lexer Q4 wrap: Connect faster, discover more, engage better

This quarter, we’ve doubled down on building a platform that makes data easier to connect, insights faster to access, and scalable 1:1 engagement easier to deliver. 

Let’s go! 🚀

Effortless data connection

Onboard faster. Fluid workflows. 

Integrating your data should be simple, scalable, and stress-free. That’s why we’ve made major improvements to identity resolution, schema evolution, and event data processing—so you can connect, unify, and activate customer data without the headaches. With these upgrades, your data works harder for you—so you can focus on driving revenue.

New next-gen event features

• Event chaining – Link multi-step customer journeys across multiple datasets.
• Entities & collections – More flexibility for complex data structures.
• Dataset filters – Search and analyze data with pinpoint precision.
• Schema evolution - Support to handle new event and entity structures.
• Metafields - Adding metafields for richer product descriptions.

Identity resolution metrics

More visibility and control. See unification jobs running daily, with clear reporting metrics and intuitive UI enhancements. 

Unification logs

Unification jobs now feature detailed breakdowns of identity resolution settings, linkage, and tooltips to help teams understand and optimize data merging.

Auto schema evolution

Less wrangling. Lexer now automatically adapts to new event and entity structures, reducing errors and increasing stability.

Custom event entities

Event entities references bring structure and efficiency by linking events to related objects—like products, or stores—without duplication. This makes searching, analyzing, and future-proofing your data faster, cleaner, and more consistent.

Reduced latency

We’ve improved data processing speed so data lands in your hub within a few hours of receipt. So it's ready when you need it first thing each morning. This can be seen in Logs.

Shopify metafields

With the latest Shopify GraphQL update, Lexer will add support for metafields, unlocking more product insight and segmentation opportunities. 

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Actionable insights

Find what matters. Easier.

Busy marketers don’t have time to dig through messy data. This quarter, we made Event Search faster, clearer, and more intuitive, so you can unlock deeper insights in seconds. Better insights mean better campaigns—and now, they’re just a click away.

Custom event array filtering

We've added more powerful filtering and segmentation options in Event Search.

Faster and easier discovery

By alphabetizing and categorizing event filters, you can quickly find and select the right data, saving time and reducing friction—especially for teams managing complex taxonomies.

Decoding datasets

Better labeled datasets (name and ID) eliminates guesswork, making it easier to quickly find, understand, and select the right data source, reducing errors and speeding up workflows.

Lifestage and lifestyle segmentation

Enrich your customer profiles with the latest demographic, household, and lifestage insights thanks to our ongoing partnership with Experian (ConsumerView, Mosaic, Grand Index). Including the new and improved Mosaic Australia rebuild.

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Elevated engagement

Smarter activations. More impact.

Delivering personalized, data-driven experiences at scale just got even easier. With new integration enhancements and automation upgrades, Lexer helps you activate the right audience at the right time—across every channel. The result? More relevant, impactful, and scalable customer engagement.

Instant activations

Your newly created activations will now run immediately, getting your paid and owned campaigns live faster.

Think global, act local

Configure a default global hub currency with an option for a different local currency for each store location using Lexer Serve. Automated currency conversion ensures consistent, market-specific insights, helping deliver a great experience across all locations. 

Facebook CAPI v20

Now supporting custom currency codes for improved purchase tracking and better ad performance when using Facebook Online and Offline conversion APIs.

Expanded integrations

New integration updates for Klaviyo, Movio, me&u, Campaign Monitor, Google Conversions and Listrak to increase stability and power seamless cross-channel engagement.

What's next?

We’re not slowing down. Coming soon to Lexer.

• Event Activation – Trigger real-time engagement based on customer actions.
• Event Explorer – A new way to analyze, and report on your order and product data.
• Contact Queues – More efficient audience handling and activation.
• Clienteling - Embedding Lexer Serve capabilities in NewStore POS.

Ready to see these updates in action? Book a demo and explore the future of data-driven retail marketing.