Webinar: Humans and Retail Data at Scale Together

Retail is evolving faster than ever before. One thing hasn't changed.

The importance of knowing your customer.

In this information-packed session, Ben Moreau, Vice President of SEA aims to shift the retail industry’s focus from a traditional "360 view of the customer" approach to a more comprehensive "360 deployment of customer data."

This shift emphasizes the importance of not only collecting and analyzing customer data but also effectively utilizing and implementing it within a business context.

Key topics explored include:

• Emphasizing the effective utilization and implementation of customer data within retail businesses.
• Harnessing customer data across various touch-points (in-store, online, mobile), and departments for integrated decision-making within retail organizations.
• Maximizing the value of collected data to enhance understanding of customer preferences, behavior, and shopping patterns.
• A case study showcasing a successful data-driven approach within a business.
• Highlighting the significance of combining human insights with data-driven strategies at scale in the retail sector.
• Advocating for a comprehensive deployment of customer data to drive informed decision-making and enhance customer experiences.

To dive deeper, watch the full webinar below:
Or you can watch it on YouTube here.

To learn more about how Lexer can help you scale, schedule a demo using the calendar below.