November 21, 2024

Segment performance reporting: New Lexer Track Tables

3
minute read

Understanding customer behavior is crucial for making informed business decisions. However, tracking and analyzing customer metrics across different segments has always been complex and time-consuming.

That's why we're excited to announce the launch of Lexer Track Tables – a powerful new feature that transforms how businesses monitor and analyze segment performance over time.

New Lexer Track Tables

Intuitive insights

Lexer Track Tables introduces a fresh approach to customer analytics with its intuitive drag-and-drop table builder. This no-code solution helps teams to create sophisticated customer reports in seconds. Whether you're tracking segment population growth, measuring campaign performance, or analyzing customer lifetime value, Lexer Track Tables makes it simple to surface the metrics that matter most.

Rapid report creation

The drag-and-drop interface eliminates the need for complex queries or technical expertise. Simply select your attributes and segments, and Track automatically generates highly-functional reports. This unlocks data access across your organization, enabling all teams to make data-driven decisions quickly and confidently.

Dynamic segment analysis

Lexer Track Tables excels at monitoring how customer segments evolve over time. Watch as segment populations shift, and identify emerging trends as they happen. The retail date picker makes it easy to analyze and compare data across any timeframe, from daily snapshots to year-over-year comparisons.

Lexer Track drag and drop table builder

Automated metrics

Say goodbye to manual metric calculations. Lexer Track Tables automatically converts your Lexer CDXP customer attributes into meaningful metrics. Sum, average, count, or cardinality. Get instant access to the KPIs that drive your business forward such as, average order value, lifetime value, total orders, items per order, days between orders, and many more.

Track key metrics on customer segments

AI analysis

Our AI assistant, Lexi, automatically analyzes your data to uncover hidden insights, identify emerging trends, and flag important anomalies. This always-on intelligent analysis layer ensures you never miss critical shifts in customer behavior or new opportunities for growth.

Seamless sync

Export your metrics directly to your preferred business intelligence tools, ensuring that valuable insight flows seamlessly into your existing reporting workflows. This integration capability makes Lexer Track Tables a natural extension of your analytics ecosystem.

Lexi AI insights and analysis

Real business impact

  • Leverage AI-powered insights to proactively identify opportunities and challenges
  • Measure marketing campaign effectiveness by tracking segment behavior before and after activities
  • Compare key metrics across different customer groups to uncover opportunities and challenges
  • Monitor the health of your customer segments with automated population tracking
  • Make data-driven decisions faster with instant access to critical customer insights

"Lexer Track Tables represents a breakthrough in how businesses report on their customer segments," says David Chinn, Lexer Co-Founder and CEO. "We've taken what used to be a complex, technical process and transformed it into something any team member can master in minutes."

Lexer Track Tables is the next step in making advanced customer analytics accessible to businesses of all sizes. And with Lexi AI capabilities, you're not just getting reporting – you're getting intelligent insights that drive action. Lexer Track Tables is available now for all Lexer customers.

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Guy Rochford
Product Marketing
Guy has nearly two decades of marketing, advertising, and technology experience working with customer-obsessed brands across the USA and APAC. Having joined Lexer in 2016, Guy is focused on go-to-market strategy and delivering client value. Outside of work he enjoys ‘80s movies, and 49ers football.‍