Lexer Q3 highlights: Faster connections, smarter insights, powerful personalization

Our biggest quarter ever! We’ve shipped over 40 significant updates that supercharge the way you connect, analyze, and activate your data, focused on these impact areas:

1. Effortless data connection – Seamless integrations, optimized process.
2. Actionable insights – Smarter, faster access to what matters.
3. High-performance personalization – 1:1 experiences at scale, made simple.

Ready to see what’s new? Let’s dive in!

1. Effortless data connection

2024 has been a major milestone in new capabilities, especially data connection. Integrating your systems and getting data into Lexer is faster and easier. With our improved APIs, expanded platform connections, and new documentation, we’ve streamlined every step.

1.5B events in 43 mins

‍Last year we updated our plug-and-play integrations to read and save all data as events in the Lexer CDXP. We’ve now introduced high-performance APIs that allow clients to directly write data as events. Speeding up onboarding, and providing more flexibility, just last week one client was able to write 1.5 billion (with a b) customer, reservation, booking, and engagement events in only 43 minutes!

Custom events

‍In August we introduced custom events in the CDXP. We can now capture any event far beyond our 10 pre-configured “out-of-the-box” event types, unlocking endless segmentation and analysis use cases - think booking, reservation, membership, service, and loyalty data - Lexer can handle it.

Comprehensive API docs

‍The Lexer API reference guide also received a major refresh. Our easy to follow step-by-step guides walk you through how to effectively use the suite of Lexer APIs, improving setup and increasing productivity.   

Daily metrics to BI

We added the ability for key customer metrics to be automatically exported each day to BI tools via S3. These customer metrics - powered by Lexer Track Tables - are being used in vital weekly boardroom reports. Lexer clients have over 1,000 reporting metrics at their disposal. 

New integrations & API updates

• Lexer API reference guide – New and improved documentation.
• Lexer Forms – New DOB with dynamic age validation logic.
• Shopify – Import inventory volume to power smarter product recommendations.
• Movio – New integration for entertainment segmentation and personalization.
• Klaviyo – Automatic engagement backloading as part of onboarding.
• me&u - The Mr Yum integration is now me&u.
• Facebook - Conversions API (CAPI) v19 including support for Order IDs for improved matching.
• Google - The latest versions of the Google Ads and Google CAPI.
• Datasets - Improved filtering and sorting.
• Other API upgrades - Shopify, WooCommerce, Criteo, and DotDigital.

2. Actionable insights

Insights drive decisions, and we’ve made it easier to uncover what counts. With faster search, more customization, and new reporting tools, this release puts actionable insights in the hands of marketers. 

Faster insights and analysis

We’ve made exciting updates to Lexer Segment, to help you understand your customers like never before. Creating high-value segments for insight and 1:1 personalization is easier, quicker, and more tailored.

• Smarter - Easily explore all available sources, attributes, events, and segments.
• Favorites - Access your go-to attributes instantly with just one click.
• Faster - Enjoy faster response times for rapid data-driven insight.
• Presets - Start with essential attributes for consistent customer analysis.

"Performance is faster, and much easier to get started without being overwhelmed by too many attributes."

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Create must-have reports in a minute

Lexer Track Tables makes report creation effortless, enabling anyone to generate highly functional and widely used reports in just minutes. It's built for speed and simplicity, making valuable insights exceptionally simple.

• Fast - Create a new report in under a minute.
• Easy - No code, built for all teams and users. 
• Track KPIs - Segment population, key metrics, and changes over time.
• AI insights - Lexi analysis, trends, and anomalies.

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3. High-performance personalization

Personalization is a differentiator. Our latest updates bring smarter recommendations, new activation tools, and in-person experiences. Get ready to create powerful 1:1 interactions online and in-store.

AI predictive product analytics

Introducing improved AI-powered predictive analytics and product recommendations in Lexer. Our new model goes beyond generic recommendations, offering unparalleled configurability to meet the unique needs of your business. Recommendations are now more relevant, timely, and tailored.

Using AI collaborative filtering, the model does more than suggest products – it enables highly personalized, high-value recommendations that drive conversion and loyalty.

• Strategic control - Select or exclude specific products, set limits on low-value items, and filter out products that haven’t sold recently.
• Dynamic inventory management - Prioritize in-stock items to ensure maximum turnover and profitability.
• Customer-centric personalization - Exclude items previously purchased, or returned, to avoid irrelevant suggestions and enhance the customer experience.

Advanced audience activation

‍Lexer Activate has undergone a major refresh - with a sleek new look, new features, and improved performance that will take your audience activation and marketing personalization to the next level. 

• Fast and initiative workflow to help turn high-value segments into revenue generating audiences.
• Automatically update audiences across all channels daily.
• Generate A/B spits, and control groups for testing and measurement.
• Measure the impact with audience and customer attribution.
• Support for email, SMS, social, display, SFTP, S3 and more.

AI-messaging to drive traffic and loyalty

‍Hot on the heels of Lexer Serve - the first CDXP clienteling tool - we’re excited to introduce Lexer Messaging, designed to help store staff efficiently engage customers to increase traffic and loyalty.

With Messaging, your team can send highly personalized messages, all powered by AI. From nurturing VIPs, or proactive outreach, our AI-generated messages are tailored to each customer and align with your business objectives. Intuitive workflows, and access to full customer history, staff can focus on what matters—the customer.‍

"Lexer Messaging has eliminated a lot of manual work and is very powerful for a business without a loyalty program.”

More personalization highlights

• Klaviyo - API upgrade and “create a new list” functionality.
• Klaviyo  - Adding support for SMS. 
• Contact - Measure engagement across channels with improved visibility.
• Serve - POS QR code lookup. Scan, lookup, and engage customers faster.
• Salesforce Marketing cloud - More activation options.
• Emarsys - New "unopened" value, and A/B test improvements.
• MyGuestlist - Improved notifications.
• Campaign Monitor - New send events.

This quarter’s updates provide retailers with better data, sharper insights, and scalable personalization to deliver growth.

What’s next? We continue our focus on events, with tools for event analysis, and event activation. Plus, connecting the digital and physical by integrating Serve more deeply into the retail experience.

Book a demo to learn more about Lexer’s AI-powered customer data and workflow tools.