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5 Questions to Ask Before Buying Marketing Automation Software

Customer Data Guides

Download the latest guides to help inform your marketing strategy, specifically focused on enriching, unifying and leveraging your data with our Customer Data Platform. Whether it’s enriching your data, unifying your various data sources or advanced customer analytics - we are here to help set your business apart from the rest, and this is where you can get the resources to do so.
July 8, 2019 5 Questions to Ask Before Buying Marketing Automation Software

Today’s business world is dominated by digital marketing and online sales. Whether you’re a retail...

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Three teal icons on white background representing total spend with a shopping cart, Past and present value with a crystal ball and lifetime value with a sign.
October 24, 2018 The Definition and Importance of Customer Lifetime Value (LTV)

If you’ve been in business for any length of time, then you’ve probably heard or...

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October 11, 2018 The Complete Guide to RFM Segmentation

Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...

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September 7, 2018 1st, 2nd and 3rd Party Customer Data Explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

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July 23, 2018 The 3 Key Steps to Becoming a Customer Data Rockstar

According to research, less than 20% of brands have a single customer view- ie. the...

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February 7, 2018 Customer Data Zero to Hero: A Self-Evaluation Checklist

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

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