October 24, 2018
The Definition and Importance of Customer Lifetime Value (LTV)
If you’ve been in business for any length of time, then you’ve probably heard or...
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Customer Data Guides
Download the latest guides to help inform your marketing strategy, specifically focused on enriching, unifying and leveraging your data with our Customer Data Platform. Whether it’s enriching your data, unifying your various data sources or advanced customer analytics - we are here to help set your business apart from the rest, and this is where you can get the resources to do so.
October 11, 2018
The Complete Guide to RFM Segmentation
Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...
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September 7, 2018
1st, 2nd and 3rd party data explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
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July 23, 2018
The 3 key steps to becoming a data rockstar
According to research, less than 20% of brands have a single customer view- ie. the...
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February 7, 2018
The journey from data zero, to data hero
A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...
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