Do you use both Shopify and Mailchimp? Concerned about the recent announcement that the systems have ‘broken up’ with each other and what this means?
In case you missed it, Mailchimp and Shopify have now severed their integration which means users of both tools are no longer able to instantly use their Shopify data to create targeted email campaigns through Mailchimp.
What to do next? Using a third party like Lexer which has existing integrations with both, can solve this problem. Lexer acts as the connector between the two ‘divorced’ parties.
It’s really easy to use Lexer to integrate Shopify and Mailchimp:
Connect your Shopify store with the Lexer CDP.
Connect your Mailchimp account with the Lexer CDP.
You are ready to start creating targeted email campaigns using your Shopify data. You create segments in Lexer based on Shopify data using thousands of attributes:
Segments such as
- Those that are lapsed (haven’t purchased in 12 months, 3 months, etc)
- Those that have purchased a particular product category (dresses, handbags, lipsticks, etc)
- Those that have bought at full price
Activate these campaigns in Mailchimp seamlessly.
Want to learn more? Get in touch.