The Library

Get the latest insights, playbooks, and best-practice guides to help inform your marketing strategy.

As experts in retail and marketing technology, we’ll help you stay up to date with what’s going on in the industry, provide insights on consumer trends and opportunities, and guide you through proven strategies for improving every aspect of the customer experience, from marketing to sales to service.

5 Actionable Digital Engagement Strategies for Fashion and Apparel Brands

Digital customer engagement has become an urgent need for fa …

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Lexer lands AU$33.5m Series B funding to help retailers everywhere make the most of their data to drive incremental sales

Investment to accelerate hiring and continued product expans …

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The rise of CDPs and the opportunity for DTC brands

Leaders in the direct-to-consumer industry are adopting Cust …

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The Birth of Lexer’s CDP: Shaping the Next Generation of Retail Technology

The Birth of Lexer’s CDP: Shaping the Next Generation of Ret …

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Vinomofo Grows Low-Cost Acquisition, Retention, and Lifetime Value with the Lexer CDP

As one of Australia’s leading online wine retailers, Vinomof …

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How to Measure the Impact of a Customer Data Platform (CDP)

CDPs provide insightful and effective solutions for reducing …

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Hairhouse Chooses the Lexer CDP to Improve Customer Insights and Lifetime Value

Hairhouse, Australia’s pioneer salon, retail, and piercing d …

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Sports Where I Am Partners with Lexer for CDP-Powered Growth

Sports Where I Am, a travel service brand for sports fans, r …

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CDPs & OODA Loops: How Customer Insight Increases Iteration Cycles for Fast-Growing Businesses

OODA loops are a strategic tool for acting quickly that orig …

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Corbetts’s FIRST Data-Driven Facebook Campaigns Drive Massive ROAS with Lexer

Founded in 1941, Corbetts is a Canadian retailer of snow equ …

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