Easily and securely combine customer data to create a Single Customer View with this simple integration tool.
We’re excited to announce the launch of Lexer Integrate and a suite of new integrations that will reduce the time it takes to connect your customer data, create a single customer view and improve results in Marketing and Customer Service.
Lexer Integrate is a further advancement in Lexer’s open approach to customer data – providing flexibility to seamlessly combine any customer data of any type or structure – ultimately helping users achieve results faster and improve marketing return on investment.
Brands like Spyder, Mountain Khakis and The Iconic are achieving single customer view and cross-channel activations faster – thanks to Lexer’s open approach to integrations. Lexer Integrate empowers users to add, connect and remove data sources, with minimal technical knowledge.
“I came to this thinking a CDP is a tool for a marketer, and it’s actually had this side benefit of me being able to segment and analyse customers, which I would previously do in SQL” – Data Analytics Manager, Moe Kiss -The Iconic
Straightforward integration of third-party data
Latest instant integrations
Adding to the long list of data sources, today we’ve recently added these popular instant integrations.
- Campaign Monitor
- Email Inbox (Gmail, Microsoft Exchange, Office 365, Yahoo, etc)
- Experian ConsumerView
Securely integrate any data file
- Drag and drop
- Amazon S3
Combine any customer data source
Using SFTP, AWS S3 or Drag and Drop, Lexer accepts customer data from any source, in any structure. We consume and unify data from a wide and variety of sources from CSV to CRM, mobile app to POS and call centre data to bespoke eCommerce data. Think of it this way – if you can get the data out, we can consume it.
One of our latest examples is leading online retailer, The Iconic, who rapidly integrated Amazon RedShift data via Amazon S3, empowering their team to deliver segmentation, insights, and activations quickly.
Some highlights of our upcoming integrations
We’re adding new data sources and activations every week – some of the planned integrations include:
- Oracle Bronto
Integrate your data to deliver results in no time
Lexer’s users are integrating and activating customer data in days, not months.
Mountain Khakis shared their Black Friday results at NRF, achieving a single customer view, new segmentation and their biggest Black Friday results in 21 days from contract to campaign launch.
We could dramatically increase revenue with a more targeted campaign
Jeremy Hale, CEO of Mountain Khakis
Speaking at NRF on the success Jeremy Hale, CEO of Mountain Khakis commented: “We could dramatically increase revenue with a more targeted campaign through utilising the Lexer tools to organise all our customer information in one place, so we can be a lot more selective with our messaging.”
Integrated data – endless possibilities
Here’s a taste of what you could do with some of the more popular sources:
Email engagement (e.g. MailChimp or Campaign Monitor)
Turn disengaged email subscribers into customers on alternate channels – see how Spyder did just that. Combine email engagement rates with transaction data from eCommerce to see how any metric, like email open rates, impact spend. Enrich customer profiles with campaign engagement, open rates, and opt-in/out data.
We’re now able to spend as much time thinking about who we’re talking to as what we’re going to say.
eCommerce (e.g. Shopify or Magento)
Segment your customers by SKU level data like product, colour, category, variant and size to target communications across any channel. Target high-value customers who’re likely to churn with a great offer or don’t target customers who purchased with you in the last 7 days to improve ROAS and reduce irrelevance.
Matching the offer to the persona yielded very low CPAs, enabling us to grow our database by 85%.
Nick Adcock, CEO, Spyder
Integrate customer data with the highest security
At Lexer, information security is our number one priority. We’re SOC 2 audited and ISO 27001 certified and that’s why we’re trusted by enterprises large and small across retail, banking, insurance, telecommunications and government. Integrate is a fast, secure and GDPR compliant platform for you to load your valuable data into the Lexer CDP. Simply put, all data is handled with care.
Information and documentation relating to information security, privacy, GDPR and compliance (including notices and licenses) are set out in our trust and compliance section.
Lexer Integrate helps:
- Quickly integrate data sources
- Understand your current integrations
- Find new integrations
- Securely transfer data in a GDPR compliant method
- Monitor the status of integrated accounts
Book an appointment with one of our team now, and find out how Lexer can help you level-up your track to data activation.