Holly Clark Lexer contributor

May 7, 2019 Personalized Online Survey Campaign Yields 61% Response Rate

The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, wanted to...

March 14, 2019 THE ICONIC achieves a single customer view with Lexer’s CDP

Australia and New Zealand’s leading fashion and sportswear retailer has achieved a single customer view...

March 2, 2019 The Marketer’s Data Dictionary: 50 terms you need to know

Slay the jargon dragons at your company with The Marketer’s Data Dictionary: our user-friendly guide...

December 12, 2018 How to grow your prospect database with lookalikes

Spyder, the world’s largest specialty snowsports brand, used Lexer to gain an unprecedented view of...

December 12, 2018 CDP uncovers top 3 customer personas for global snowsports brand

Spyder, the world’s largest specialty snowsports brand, used Lexer to bring e-commerce, product and engagement...

December 12, 2018 CDP reveals 20% of customers make up 81% of revenue for global snowsports retailer

Spyder, the world’s largest specialty snowsports brand, used the Lexer CDP to bring data together...

November 12, 2018 Global job board leader sees 18% increase in preference from social

A webinar version of this content is now available on demand – view it here...

October 10, 2018 Lexer Outbox

Integrate all your accounts, preview content before it goes out and keep track of what’s...

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September 7, 2018 Navigating Martech: DCO

A DCO is a Dynamic Creative Optimiser. A system that analyses multiple data points on each...

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September 7, 2018 Navigating Martech: DSP

DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...

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September 7, 2018 Navigating Martech: DMP

A DMP is a Data Management Platform. DMPs provide a centralized data platform that aggregates...

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September 6, 2018 Navigating Martech: TMS

A TMS is a Tag Management System. Use it to manage tags from third-party tools...

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September 4, 2018 Navigating Martech: Data Onboarders

Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...

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August 31, 2018 Navigating Martech: CDP

A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...

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August 30, 2018 Personalization achieves 5X forecast and 18X ROI for national retailer

How a single customer view helped a national retailer reduce ad wastage, re-engage lapsed customers...

August 2, 2018 Lexer & Experian announce partnership to enrich and target 230M Americans

We are excited to announce an extension of our 2.5-year partnership with Experian to include...

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July 31, 2018 How to handle PII in social customer care

Verify customers quickly and securely with the first authentication workflow built for customer service. There’s...

July 30, 2018 Lexer Activate: your one-stop shop for putting data to work

Put your data to work with Lexer Activate, your one-stop shop for sending audiences to...

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July 23, 2018 Top 5 benefits of omnichannel marketing

When it comes to being served ads or receiving an email from a brand, there...

July 23, 2018 Navigating Martech: The Complete Guide

Everything you need to know to assemble an exceptional Martech stack to become a Data...

July 23, 2018 Email, website & social the top 3 channels for data-led targeting

New research has revealed email, paid social and site are the top 3 channels for...

July 23, 2018 The 3 key steps to becoming a data rockstar

According to research, less than 20% of brands have a single customer view- ie. the...

July 20, 2018 Data Culture Report: How to build a data-loving culture

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

July 17, 2018 75% of High Performing Brands Conduct Advanced Analytics

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

July 5, 2018 Lexer launches secure forms for customer service

Uninterrupted and secure customer service is now possible like never before. Lexer’s integrated customer surveys...

July 2, 2018 New email integration delivers omnichannel customer care

Deliver omnichannel customer care with the latest addition to your Engage inbox: email conversations. The...

June 28, 2018 Privacy and social customer care: keeping data safe

Social is the customer care channel of choice for 83% of US consumers, allowing organizations to...

June 26, 2018 Valuable customer insight, easy.

Today’s product update for Lexer Identify helps Data Rockstars get deeper customer insight, faster than...

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May 15, 2018 GDPR: The data risk you might not know about, yet.

GDPR comes into effect on May 25, 2018. It has been proposed by the European...

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April 23, 2018 How to succeed with personalization in 2018

Find out what steps industry leaders are taking to succeed with personalization. There’s no denying...

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April 20, 2018 Level up your customer insight (6 big product updates)

We’re proud to announce 6 major product updates to achieve a new level of customer...

April 5, 2018 Facebook changes

Over the last month, Facebook has made significant changes to how they handle privacy, and...

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March 29, 2018 Case study: Social listening at a major insurance group!

Leading Insurance Group rely on Lexer Listen (social listening) to manage risk and communication effectiveness...

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March 29, 2018 Case study: Social listening in banking

One of Australia’s big four banks uses Lexer Listen to monitor mentions of their brand,...

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March 28, 2018 Case study: Social Listening in Government

Discover how a State Government uses social listening for crisis management, community consultation, campaign optimization...

February 28, 2018 Ladies who lego

Our Marketing Coordinator and resident wordsmith, Holly Clark pens a few words on diversity and...

February 7, 2018 The journey from data zero, to data hero

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

January 8, 2018 Can humans be automated?

In October 2017 we conducted research to unpack this challenging question. We consulted with 20+...

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January 8, 2018 6 steps to becoming a data rockstar

Data heroes are the icons of this generation of business. They drive innovation by delivering...

October 10, 2017 How to: deliver genuine customer care

Analyzing billions of human behaviours, working alongside category-leading brands like Qantas, SEEK Jobs, Westpac, IAG...

September 27, 2017 Australian Football League (AFL) fan insights

AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...

September 27, 2017 Lexer NPS

Today, 83% of customers turn to digital channels for customer service (Accenture). As a result,...

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September 6, 2017 Who is a genuine Game of Thrones fan?

What can we learn from the biggest TV show in history, and how could this...

August 21, 2017 Lexer partners with Roy Morgan

As part of our quest to help companies expand their view of the people who...

August 1, 2017 Scaling our data infrastructure

When we first began, our Customer Data Platform was managing around one million pieces of...

June 2, 2017 Grape with swagger

Simon shares a new approach to building self-documenting APIs and how it’s changing the way...

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May 16, 2017 Frisky is risky

Today A big ASX listed client told us a story. We leant forward, and they...

April 10, 2017 Refining data into value

The famous phrase “Data is the new Oil” turned 10 last year, and it endures...

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March 21, 2017 Centralizing Customer Care for an International Airline.

An International Airline client needed an enterprise-level solution to manage the volume of customer enquiries...

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January 31, 2017 Global job board SEEK cares for job seekers – with context.

With many customers choosing social as their medium of choice for customer service, it can...

Posts By: Holly Clark