Holly Clark Lexer contributor

May 7, 2019 61% Survey Response Rate for Personalized Online Campaign

The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, wanted to...

March 14, 2019 THE ICONIC Achieves a Single Customer View with Lexer’s CDP

Australia and New Zealand’s leading fashion and sportswear retailer has achieved a single customer view...

March 2, 2019 The Marketer’s Data Dictionary: 50 terms you need to know

Slay the jargon dragons at your company with The Marketer’s Data Dictionary: our user-friendly guide...

December 12, 2018 Growing Your Email Database with Lookalike Audiences

Spyder, the world’s largest specialty snowsports brand, used Lexer to gain an unprecedented view of...

December 12, 2018 CDP uncovers top 3 customer personas for global snowsports brand

Spyder, the world’s largest specialty snowsports brand, used Lexer to bring e-commerce, product and engagement...

December 12, 2018 Customer Data Platform Shows 81% of Spyder’s Revenue from 20% of Customers

Spyder, the world’s largest specialty snowsports brand, used the Lexer CDP to bring data together...

November 12, 2018 Global job board leader sees 18% increase in preference from social

A webinar version of this content is now available on demand – view it here...

October 10, 2018 Lexer Outbox: A Single View of Your Content Calendar

Integrate all your accounts, preview content before it goes out and keep track of what’s...

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September 7, 2018 Navigating Martech: DCO (Dynamic Creative Optimizer)

A DCO is a Dynamic Creative Optimizer. A system that analyses multiple data points on...

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September 7, 2018 Navigating Martech: DSP (Demand Side Platforms)

DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...

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September 7, 2018 Navigating Martech: DMP (Data Management Platform)

A DMP is a Data Management Platform. DMPs provide a centralized data platform that aggregates...

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September 6, 2018 Navigating Martech: TMS (Tag Management System)

A TMS is a Tag Management System. Use it to manage tags from third-party tools...

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September 4, 2018 Navigating Martech: Data Onboarders

Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...

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August 31, 2018 Navigating Martech: CDP (Customer Data Platform)

A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...

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August 30, 2018 Personalization Leads to an 18X ROI for National Retailer

How a single customer view helped a national retailer reduce ad wastage, re-engage lapsed customers...

August 2, 2018 Lexer & Experian Announce Data Partnership to Enrich Customer Profiles

We are excited to announce an extension of our 2.5-year partnership with Experian to include...

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July 31, 2018 How to Handle PII in Social Customer Care

Verify customers quickly and securely with the first authentication workflow built for customer service. There’s...

July 30, 2018 Lexer Activate: Sync & Send Audiences Across Marketing Channels

Put your data to work with Lexer Activate, your one-stop shop for sending audiences to...

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July 23, 2018 Top 5 Benefits to Omnichannel Marketing

When it comes to being served ads or receiving an email from a brand, there...

July 23, 2018 Navigating Martech: The Complete Guide

Everything you need to know to assemble an exceptional Martech stack to become a Data...

July 23, 2018 Top 3 Channels for Data Driven Marketing

New research has revealed that email, paid social and on-site are the top 3 channels...

July 23, 2018 The 3 Key Steps to Becoming a Customer Data Rockstar

According to research, less than 20% of brands have a single customer view- ie. the...

July 20, 2018 Data Culture Report: How to build a data-loving culture

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

July 17, 2018 75% of High Performing Brands Conduct Advanced Analytics

Research reveals that accessible data, self-serve insights and advanced analytics are key to success for...

July 5, 2018 Lexer Launches Secure Forms for Customer Service

Uninterrupted and secure customer service is now possible like never before. Lexer’s integrated customer surveys...

July 2, 2018 New email integration delivers omnichannel customer care

Deliver omnichannel customer care with the latest addition to your Engage inbox: email conversations. The...

June 28, 2018 Privacy and Customer Service on Social Media: Keeping Data Safe

Social is the customer care channel of choice for 83% of US consumers, allowing organizations to...

June 26, 2018 Valuable customer insight, easy.

Today’s product update for Lexer Identify helps Data Rockstars get deeper customer insight, faster than...

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May 15, 2018 GDPR: The data risk you might not know about, yet.

GDPR comes into effect on May 25, 2018. It has been proposed by the European...

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April 23, 2018 How to Succeed with Personalized Marketing in 2018

Find out what steps industry leaders are taking to succeed with personalization. There’s no denying...

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April 20, 2018 6 Product Updates to Improve Customer Insight

We’re proud to announce 6 major product updates to achieve a new level of customer...

April 5, 2018 Facebook changes

Over the last month, Facebook has made significant changes to how they handle privacy, and...

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March 29, 2018 Case study: Social listening at a major insurance group!

Leading Insurance Group rely on Lexer Listen (social listening) to manage risk and communication effectiveness...

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March 29, 2018 Case study: Social listening in banking

One of Australia’s big four banks uses Lexer Listen to monitor mentions of their brand,...

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March 28, 2018 Case study: Social Listening in Government

Discover how a State Government uses social listening for crisis management, community consultation, campaign optimization...

March 14, 2018 International Women’s Day at Lexer

Although we’re proud to say ten of our most recent twenty hires have been female,...

February 28, 2018 Ladies Who Lego | International Women’s Day

Our Marketing Coordinator and resident wordsmith, Holly Clark pens a few words on diversity and...

February 7, 2018 Customer Data Zero to Hero: A Self-Evaluation Checklist

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

January 8, 2018 Can Customer Service Bots Replace Humans in Customer Care?

In October 2017 we conducted research to unpack this challenging question. We consulted with 20+...

January 8, 2018 6 Steps to Becoming a Customer Data Rockstar

Data heroes are the icons of this generation of business. They drive innovation by delivering...

October 10, 2017 How to Deliver Genuine Customer Care on Social Media

Analyzing billions of human behaviours, working alongside category-leading brands like Qantas, SEEK Jobs, Westpac, IAG...

September 27, 2017 Using a Customer Data Platform for Australian Football League Fan Insights

AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...

September 27, 2017 Send NPS Surveys through Lexer’s Customer Service Software

Today, 83% of customers turn to digital channels for customer service (Accenture). As a result,...

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September 6, 2017 Using Lexer’s Customer Data Platform for Insights into Game of Thrones Fans

What can we learn from the biggest TV show in history, and how could this...

August 21, 2017 Roy Morgan Helix Personas + Lexer Identify

As part of our quest to help companies expand their view of the people who...

August 1, 2017 Scaling our data infrastructure

When we first began, our Customer Data Platform was managing around one million pieces of...

June 2, 2017 Grape with swagger

Simon shares a new approach to building self-documenting APIs and how it’s changing the way...

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May 16, 2017 Mitigate Reputational Risk on Social Media with Lexer Listen

Today A big ASX listed client told us a story. We leant forward, and they...

April 10, 2017 Refining Customer Data into Valuable Insights and Actions

The famous phrase “Data is the new Oil” turned 10 last year, and it endures...

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March 21, 2017 Centralizing Social Customer Service for an International Airline

An International Airline client needed an enterprise-level solution to manage the volume of customer enquiries...

Posts By: Holly Clark