Elizabeth Burnam Lexer contributor

December 22, 2020 Vinomofo Grows Low-Cost Acquisition, Retention, and Lifetime Value with the Lexer CDP

As one of Australia’s leading online wine retailers, Vinomofo saw a massive increase in new...

November 28, 2020 How to Measure the Impact of a Customer Data Platform (CDP)

CDPs provide insightful and effective solutions for reducing unnecessary costs, increasing revenue, improving the customer...

November 25, 2020 Hairhouse Chooses the Lexer CDP to Improve Customer Insights and Lifetime Value

Hairhouse, Australia’s pioneer salon, retail, and piercing destination, recently chose Lexer as its CDP partner....

November 13, 2020 CDPs & OODA Loops: How Customer Insight Increases Iteration Cycles for Fast-Growing Businesses

OODA loops are a strategic tool for acting quickly that originated in the military. As...

November 13, 2020 Sports Where I Am Partners with Lexer for CDP-Powered Growth

Sports Where I Am, a travel service brand for sports fans, recently partnered with Lexer...

October 28, 2020 Corbetts’s FIRST Data-Driven Facebook Campaigns Drive Massive ROAS with Lexer

Founded in 1941, Corbetts is a Canadian retailer of snow equipment, apparel and accessories. New...

October 23, 2020 The End-to-End Guide to Lifecycle Targeting for Outdoor Brands and Retailers

What do outdoor brands like Spyder, Mountain Khakis, Rip Curl, and Black Diamond have in...

October 15, 2020 Practical Ways Rip Curl is Using a CDP to Boost Marketing Performance

Global surfing brand Rip Curl used the Lexer Customer Data Platform (CDP) to achieve a...

October 9, 2020 7 Tips for Maximising Holiday Sales During COVID-19

COVID-19 is predicted to have a number of significant effects on holiday retail, including a...

October 6, 2020 Dimers.com Chooses Lexer As Its Strategic CDP Partner for Data-Driven Growth

As a new kid on the block in the ultra-competitive sports space, Dimers.com is aiming...

September 24, 2020 7 Foundational, Insight-Led Customer Journeys for Every Lifecycle Stage

Customer journey orchestration is a modern approach to engaging customers with purposeful, data-driven experiences. Here...

September 3, 2020 6 Lessons From Daniel Kowalski On Focus, Resilience, and Leadership Through Adversity

Exceptional humans are those who challenge convention, defy the odds, and never give up, even...

September 1, 2020 4 Ways Brand Collective Used the Lexer CDP to Respond to Change

Brand Collective is the apparel group whose brands include Clarks, Hush Puppies, Shoes & Sox,...

August 19, 2020 15 Reasons Customers Choose Lexer As Their CDP Partner

With hundreds of emerging vendors, selecting the right CDP partner can be tough. When in...

August 8, 2020 Lexer President & CMO Featured in INTHEBLACK Article About Big Data

Check out Lexer President David Chinn in this article, “How to use big data to...

August 5, 2020 Lexer Featured in BCG Article About 1-to-1 Personalisation with a CDP

We’re honoured to have been mentioned in Boston Consulting Group (BCG)’s article on achieving one-to-one...

July 24, 2020 Playbook: Unpacking Customer Preferences, Behaviours, and Attitudes by Augmenting NPS Surveys

The Net Promoter Score (NPS) survey is one of the most widely-adopted tools for measuring...

June 30, 2020 Playbook: Creating Data-Defined Customer Personas

Customer personas should be data-driven, not gut-driven—but all too often, businesses use biased or subjective...

June 23, 2020 The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail

Now more than ever, the ability to understand and predict change is a key competitive...

June 19, 2020 Lexer is Launching a NEW User Interface to Boost Ease-of-Use for Customer-First Businesses

Your Lexer experience is getting a tune-up. We’ve redesigned our UI to boost its focus...

May 30, 2020 5 Omnichannel Metrics Every Customer-First Brand Should Measure

Fragmented data creates fragmented customer experiences. As you work to offer the most consistent and...

May 20, 2020 6 Business Lessons to Take Into the Post-COVID World

The COVID-19 pandemic has caused sweeping and unexpected disruptions to the retail world. But as...

May 14, 2020 Overwhelmed By the Ecommerce Boost? How to Communicate With Customers About Delayed Order Fulfilment

With more consumers at home to prevent the spread of the novel coronavirus, retailers have...

May 8, 2020 Clienteling: The Secret to Closing the Loop Between Brand and Buyer

Driving value both online and offline comes down to one thing: Exceptional human-to-human experiences. Clienteling...

May 5, 2020 4 Ideas to Humanise Virtual Engagement and Nurture Customer Loyalty

Most of today’s businesses have been forced to shift all customer engagement online. That might...

May 1, 2020 How to Unlock Customer Insight and Value with Third-Party Data

Experian Mosaic is a rich dataset that helps businesses understand the complex human characteristics of...

April 18, 2020 10 Social Good Programs Driving Engagement During COVID-19

A great incentive doesn’t have to include cash or prizes. Sometimes, the best way to...

April 15, 2020 Zero Party Data: Enhancing Customer Relationships With Consent

More data, more problems? Not quite. Zero-party data—or “declared” data, as it’s sometimes called—is the...

April 10, 2020 Give Them Content: 11 Inspirational Engagement Tactics During COVID-19

The COVID-19 pandemic has captured consumer mind share. During a time like this, pushing for...

April 4, 2020 Igloo’s Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC

Igloo, a Lexer client, sells beverage coolers, ice chests, and insulated cooler bags. Like any...

April 3, 2020 How-To Guide for Retail: High-Performance Prospecting & Customer Re-Engagement

Prospecting and retaining customers are essential functions for every business. This guide will walk you...

March 26, 2020 Retail, COVID-19, and the Changing Shape of Consumer Behaviour

The outbreak of the novel coronavirus has had an immediate and worldwide impact on retail....

March 24, 2020 10 Productivity Tips For Newly Remote Workers

Most of us are working from home to prevent the spread of the novel coronavirus....

March 21, 2020 Communicating with Your Customers During COVID-19: 7 Best Practice Examples

Saying the right thing is hard, especially during periods of great stress. With both businesses...

March 14, 2020 Defending Coronavirus Disruptions: Resources for Retailers

The COVID-19 pandemic has caused massive and widespread changes in the way we live, work,...

March 7, 2020 Village Entertainment Drives Revenue and Loyalty Growth with the Lexer CDP: Pt. 2

As one of Australia’s largest cinema chains, Village Entertainment is committed to providing the best...

February 27, 2020 Where Does Your Business Fall On the Customer Analytics Maturity Curve?

Every interaction you have with your customers provides you with valuable data that can inform...

February 11, 2020 Here’s Why You’re Still Struggling With Direct-to-Consumer Sales

By skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...

February 5, 2020 The “Smoothest Integration” in 10 Years of IT Management: kikki.K’s Onboarding with the Lexer CDP

Global Swedish design and stationery business kikki.K successfully integrates with the Lexer CDP in less...

January 23, 2020 The Lexer CDP: A Year in Review

2019 was a big year for Lexer’s product development—and we have even more in store...

January 18, 2020 Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting

Cookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...

January 14, 2020 Choose a Partner, Not a Vendor: The Real Reason CDPs Fail

Has your customer data platform (CDP) failed to live up to the hype? A marketing...

Posts By: Elizabeth Burnam