February 11, 2020
Here’s Why You’re Still Struggling With Direct-to-Consumer Sales
By skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...
Read More
Posts By: Elizabeth Burnam
February 5, 2020
The “Smoothest Integration” in 10 Years of IT Management: kikki.K’s Onboarding with the Lexer CDP
Global Swedish design and stationery business kikki.K successfully integrates with the Lexer CDP in less...
Read More
January 23, 2020
The Lexer CDP: A Year in Review
2019 was a big year for Lexer’s product development—and we have even more in store...
Read More
January 18, 2020
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting
Cookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...
Read More
January 14, 2020
Choose a Partner, Not a Vendor: The Real Reason CDPs Fail
Has your customer data platform (CDP) failed to live up to the hype? A marketing...
Read More