
As one of Australia’s leading online wine retailers, Vinomofo saw a massive increase in new...
Read MoreCDPs provide insightful and effective solutions for reducing unnecessary costs, increasing revenue, improving the customer...
Read MoreHairhouse, Australia’s pioneer salon, retail, and piercing destination, recently chose Lexer as its CDP partner....
Read MoreOODA loops are a strategic tool for acting quickly that originated in the military. As...
Read MoreSports Where I Am, a travel service brand for sports fans, recently partnered with Lexer...
Read MoreWhat do outdoor brands like Spyder, Mountain Khakis, Rip Curl, and Black Diamond have in...
Read MoreCOVID-19 is predicted to have a number of significant effects on holiday retail, including a...
Read MoreAs a new kid on the block in the ultra-competitive sports space, Dimers.com is aiming...
Read MoreCustomer journey orchestration is a modern approach to engaging customers with purposeful, data-driven experiences. Here...
Read MoreExceptional humans are those who challenge convention, defy the odds, and never give up, even...
Read MoreWith hundreds of emerging vendors, selecting the right CDP partner can be tough. When in...
Read MoreCheck out Lexer President David Chinn in this article, “How to use big data to...
Read MoreWe’re honoured to have been mentioned in Boston Consulting Group (BCG)’s article on achieving one-to-one...
Read MoreThe Net Promoter Score (NPS) survey is one of the most widely-adopted tools for measuring...
Read MoreCustomer personas should be data-driven, not gut-driven—but all too often, businesses use biased or subjective...
Read MoreNow more than ever, the ability to understand and predict change is a key competitive...
Read MoreYour Lexer experience is getting a tune-up. We’ve redesigned our UI to boost its focus...
Read MoreFragmented data creates fragmented customer experiences. As you work to offer the most consistent and...
Read MoreThe COVID-19 pandemic has caused sweeping and unexpected disruptions to the retail world. But as...
Read MoreWith more consumers at home to prevent the spread of the novel coronavirus, retailers have...
Read MoreDriving value both online and offline comes down to one thing: Exceptional human-to-human experiences. Clienteling...
Read MoreMost of today’s businesses have been forced to shift all customer engagement online. That might...
Read MoreExperian Mosaic is a rich dataset that helps businesses understand the complex human characteristics of...
Read MoreA great incentive doesn’t have to include cash or prizes. Sometimes, the best way to...
Read MoreMore data, more problems? Not quite. Zero-party data—or “declared” data, as it’s sometimes called—is the...
Read MoreThe COVID-19 pandemic has captured consumer mind share. During a time like this, pushing for...
Read MoreIgloo, a Lexer client, sells beverage coolers, ice chests, and insulated cooler bags. Like any...
Read MoreProspecting and retaining customers are essential functions for every business. This guide will walk you...
Read MoreThe outbreak of the novel coronavirus has had an immediate and worldwide impact on retail....
Read MoreMost of us are working from home to prevent the spread of the novel coronavirus....
Read MoreSaying the right thing is hard, especially during periods of great stress. With both businesses...
Read MoreThe COVID-19 pandemic has caused massive and widespread changes in the way we live, work,...
Read MoreEvery interaction you have with your customers provides you with valuable data that can inform...
Read MoreBy skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...
Read More2019 was a big year for Lexer’s product development—and we have even more in store...
Read MoreCookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...
Read MoreHas your customer data platform (CDP) failed to live up to the hype? A marketing...
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