January 18, 2020
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting
Cookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...
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Posts By: Elizabeth Burnam
January 14, 2020
Choose a Partner, Not a Vendor: The Real Reason CDPs Fail
Has your customer data platform (CDP) failed to live up to the hype? A marketing...
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