Elizabeth Burnam Lexer contributor

June 30, 2020 Playbook: Creating Data-Defined Customer Personas

Customer personas should be data-driven, not gut-driven—but all too often, businesses use biased or subjective...

June 23, 2020 The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail

Now more than ever, the ability to understand and predict change is a key competitive...

June 19, 2020 Lexer is Launching a NEW User Interface to Boost Ease-of-Use for Customer-First Businesses

Your Lexer experience is getting a tune-up. We’ve redesigned our UI to boost its focus...

May 30, 2020 5 Omnichannel Metrics Every Customer-First Brand Should Measure

Fragmented data creates fragmented customer experiences. As you work to offer the most consistent and...

May 20, 2020 6 Business Lessons to Take Into the Post-COVID World

The COVID-19 pandemic has caused sweeping and unexpected disruptions to the retail world. But as...

May 14, 2020 Overwhelmed By the Ecommerce Boost? How to Communicate With Customers About Delayed Order Fulfilment

With more consumers at home to prevent the spread of the novel coronavirus, retailers have...

May 8, 2020 Clienteling: The Secret to Closing the Loop Between Brand and Buyer

Driving value both online and offline comes down to one thing: Exceptional human-to-human experiences. Clienteling...

May 5, 2020 4 Ideas to Humanise Virtual Engagement and Nurture Customer Loyalty

Most of today’s businesses have been forced to shift all customer engagement online. That might...

May 1, 2020 How to Unlock Customer Insight and Value with Third-Party Data

Experian Mosaic is a rich dataset that helps businesses understand the complex human characteristics of...

April 18, 2020 10 Social Good Programs Driving Engagement During COVID-19

A great incentive doesn’t have to include cash or prizes. Sometimes, the best way to...

April 15, 2020 Zero Party Data: Enhancing Customer Relationships With Consent

More data, more problems? Not quite. Zero-party data—or “declared” data, as it’s sometimes called—is the...

April 10, 2020 Give Them Content: 11 Inspirational Engagement Tactics During COVID-19

The COVID-19 pandemic has captured consumer mind share. During a time like this, pushing for...

April 4, 2020 Igloo’s Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC

Igloo, a Lexer client, sells beverage coolers, ice chests, and insulated cooler bags. Like any...

April 3, 2020 How-To Guide for Retail: High-Performance Prospecting & Customer Re-Engagement

Prospecting and retaining customers are essential functions for every business. This guide will walk you...

March 26, 2020 Retail, COVID-19, and the Changing Shape of Consumer Behaviour

The outbreak of the novel coronavirus has had an immediate and worldwide impact on retail....

March 24, 2020 10 Productivity Tips For Newly Remote Workers

Most of us are working from home to prevent the spread of the novel coronavirus....

March 21, 2020 Communicating with Your Customers During COVID-19: 7 Best Practice Examples

Saying the right thing is hard, especially during periods of great stress. With both businesses...

March 14, 2020 Defending Coronavirus Disruptions: Resources for Retailers

The COVID-19 pandemic has caused massive and widespread changes in the way we live, work,...

March 7, 2020 Village Entertainment Drives Revenue and Loyalty Growth with the Lexer CDP: Pt. 2

As one of Australia’s largest cinema chains, Village Entertainment is committed to providing the best...

February 27, 2020 Where Does Your Business Fall On the Customer Analytics Maturity Curve?

Every interaction you have with your customers provides you with valuable data that can inform...

February 11, 2020 Here’s Why You’re Still Struggling With Direct-to-Consumer Sales

By skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...

February 5, 2020 The “Smoothest Integration” in 10 Years of IT Management: kikki.K’s Onboarding with the Lexer CDP

Global Swedish design and stationery business kikki.K successfully integrates with the Lexer CDP in less...

January 23, 2020 The Lexer CDP: A Year in Review

2019 was a big year for Lexer’s product development—and we have even more in store...

January 18, 2020 Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting

Cookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...

January 14, 2020 Choose a Partner, Not a Vendor: The Real Reason CDPs Fail

Has your customer data platform (CDP) failed to live up to the hype? A marketing...

Posts By: Elizabeth Burnam