March 26, 2020
Retail, COVID-19, and the Changing Shape of Consumer Behaviour
The outbreak of the novel coronavirus has had an immediate and worldwide impact on retail....
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Posts By: Elizabeth Burnam
March 24, 2020
10 Productivity Tips For Newly Remote Workers
Most of us are working from home to prevent the spread of the novel coronavirus....
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March 21, 2020
Communicating with Your Customers During COVID-19: 7 Best Practice Examples
Saying the right thing is hard, especially during periods of great stress. With both businesses...
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March 14, 2020
Defending Coronavirus Disruptions: Resources for Retailers
The COVID-19 outbreak was recently declared a global pandemic by the World Health Organisation. Although...
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March 7, 2020
Village Entertainment Drives Revenue and Loyalty Growth with the Lexer CDP: Pt. 2
As one of Australia’s largest cinema chains, Village Entertainment is committed to providing the best...
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February 27, 2020
Where Does Your Business Fall On the Customer Analytics Maturity Curve?
Every interaction you have with your customers provides you with valuable data that can inform...
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February 11, 2020
Here’s Why You’re Still Struggling With Direct-to-Consumer Sales
By skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...
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February 5, 2020
The “Smoothest Integration” in 10 Years of IT Management: kikki.K’s Onboarding with the Lexer CDP
Global Swedish design and stationery business kikki.K successfully integrates with the Lexer CDP in less...
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January 23, 2020
The Lexer CDP: A Year in Review
2019 was a big year for Lexer’s product development—and we have even more in store...
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January 18, 2020
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting
Cookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...
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January 14, 2020
Choose a Partner, Not a Vendor: The Real Reason CDPs Fail
Has your customer data platform (CDP) failed to live up to the hype? A marketing...
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