It gives us great pleasure to announce the official opening of our New York City office.

Since launching in the US just a year ago, we have grown exponentially through existing client growth and acquisition.

We’ve been overwhelmed by the positive feedback and uptake we’ve achieved from US retailers and brands.

David Chinn – Lexer US President
Lexer New York leadership team

Lexer USA leadership team (David Chinn, President, Erin McDaniel, VP Sales, Rachael Amesbury, Content Lead)

Our brand spanking new office is based in Lower Manhattan –  a thriving hub for technology, media and retail brands like Spotify, Revlon and Conde Nast.

The opening of the New York location marks the fourth global office opening and, the second in the last year. Our presence in New York is a commitment to our growing client base across North America, as we continue to support both new and existing clients with leading-edge, mar-tech solutions.  Our New York team will include Client Success, Marketing and Sales functions.

Recently joining the New York team is Erin McDaniel. Erin brings 15 years experience in data, technology and marketing, most recently from global trends forecasting company WGSN where she led the North American sales team.

It’s an honor to be part of this next chapter in Lexer’s journey.


I am thrilled to spearhead the development of the North American team and establish the Lexer culture here in New York.

Erin McDaniel – VP, Sales, North America


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VP, Global Marketing (Former) at Lexer

I love it when a brand connects with customers in relevant ways. Based in Melbourne, I am responsible for the Global Marketing of Lexer.