NAVIGATING MARTECH
The integrated Martech stack is a cornerstone for successful brands.
Unfortunately, vendors over promise and integrations between platforms can be inconsistent to say the least. Understanding that working with data is messy and you have limited resources to solve this web of complexity, we created Navigating Martech: The Complete Guide.
The guide benchmarks 7 categories of Martech platforms against key factors including:
Human Data: ability to identify devices or people
Data Lifetime: storing information temporarily or permanently
Analytics: analytical computing power, ease of use, and reporting capabilities
Speed to Activate: data is real-time or delayed
Customer Engagement: manually or with real-time activations
