December 12, 2018
CDP uncovers top 3 customer personas for global snowsports brand
Spyder, the world’s largest specialty snowsports brand, used Lexer to bring e-commerce, product and engagement...
Read More
Customer Insight Resources
Get the latest research and reports to help inform how you better recognise, use and evolve your customer insights - to understand them better than ever before. Whether it’s helping with intuitive data discovery, configuring your dashboard, or rapidly segmenting your customers - we are here to share.
September 7, 2018
1st, 2nd and 3rd party data explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
Read More
September 27, 2017
Australian Football League (AFL) fan insights
AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...
Read More
September 6, 2017
Who is a genuine Game of Thrones fan?
What can we learn from the biggest TV show in history, and how could this...
Read More
May 9, 2016
Identifying current influencers. Real numbers. In real time.
Influencer Marketing refers to a brand’s efforts to capitalize on the appeal of social netizens...
Read More
May 4, 2016
Risk management for global insurance brand.
As companies seek to forge genuine engagements with customers on new mediums, they open themselves...
Read More