Defending Coronavirus Disruptions: Resources for Retailers
LEXER CUSTOMER DATA PLATFORM
Effortlessly combine your data into an enriched single customer view. Customer data analytics maintained in real time and accessible to any system.
360° customer profiles in weeks, not months
Unify, transform & cleanse your data quickly and easily
360° customer profiles accessible anytime, anywhere
Predict customer behaviour with proven models
Enrich with Experian Retail, Mosaic & ConsumerView
Analyse & activate your data in any platform
Secure, certified & compliant. 99.98% uptime
CONNECT YOUR CUSTOMER DATA
UNIFY YOUR DATA QUICKLY & EASILY
Transform fragmented, raw information into a single customer view that people can understand and use.
- Combine all of your purchase, product, loyalty, digital behaviour and engagement data into unified customer profiles.
- Any data format open data taxonomy means you can bring any form of customer data together.
- Simple data transfer with direct integrations, file drag & drop, SFTP or AWS S3.
- Up-to-date with real-time, batch, hourly, daily updates.
Hassle free customer data
CLEANSE & TRANSFORM
ACCURATE DATA YOU CAN RELY ON
Messy, inconsistent, duplicated data is a thing of the past. Use our customer data analytics to take years of transactional & profile data from any system and create a clean, consistent, de-duplicated record of every customer.
- De-duplicate using email, phone numbers, customerID or address+names to create one record of each customer.
- Validate every interaction, purchase, addresses and more to ensure your data is accurate and junk, bots and spam are removed.
- Create a clear taxonomy to find and use attributes quickly.
- Simple attributes built from advanced analytics and presented simply – spend more time thinking, less time chasing data.
- Fill gaps on each customer, whether you’re missing gender, address by enriching with third-party sources.
Be confident in your data
LEXER TAG & SECURE FORMS
Capture data directly from customers.
For so long your online re-marketing has been centred around online behaviour using anonymous cookies, now known users (identified securely through PII) will have their online behaviours synced to their Lexer Identity, creating a true-360 view of your customers.
Use browsing behaviour, eCom checkout, contact forms to ensure your segments & audiences are accurate and valuable.
PREDICT CUSTOMER BEHAVIOUR
UNLOCK VALUE IN YOUR CUSTOMER DATA
Using the latest Machine Learning & Marketing models (like RFM) you’ll turn your masses of data into your most valuable business asset. The Lexer CDP creates valuable, intelligent attributes and predicts what your customers will do next.
- Intelligent attributes summarise products purchased, campaigns they’ve engaged with, how many orders they’ve made and more.
- Predicted attributes like lifetime value, next purchase prediction, and churn risk mean you understand customers better than ever.
- Out of the box models like RFM (Recency, Frequency & Monetary) mean you can deploy the latest strategies today
Unlock the potential of your data
Deliver bottom-line results
to single customer view
growth in database
Black Friday revenue YoY
revenue uplift per campaign
ENRICH EACH CUSTOMER WITH EXPERIAN
Add Mosaic, ConsumerView™ and household data to get a true view of everyone.
Enrich your data with Experian to deeply segment customers and prospects using Experian’s Household, ConsumerView™, and Retail data.
Remove guess work by segmenting customers and prospects by age, income, lifestage and more, to serve the best messages, products and offers to each person.
Lexer’s top 5 Experian enrichments:
- Household income
- Experian Mosaic
- Retail shopping behaviour
- Home ownership & locality
INTEGRATE EVERY CHANNEL
PUT YOUR DATA TO WORK – EVERYWHERE
Flexible integrations enable you to seamlessly move your data into any system securely. Analyse, warehouse, sync or activate customer data in any platform. Using the Lexer CDP makes omni-channel analysis and activation easy.
- Accessible to any activation channel from digital advertising, marketing automation, email platforms, point of sale and customer service.
- Send audiences to every channel to deliver omni-channel targeting. Audiences auto-update while you work, optimising always-on and campaign results.
- All in real-time. A customer buys a product, exclude them from the campaign in every channel. They open a campaign email, target them on social advertising.
Use your data on any channel
With eCommerce, app, NPS and engagement data accessible in a CDP, THE ICONIC are re-engaging lapsed customers, lowering return rates and launching new offerings to the right audiences.
Finding insights faster
“HAVING A MORE HOLISTIC UNDERSTANDING ON HOW, WHY AND WHEN THEY ARE SHOPPING WITH US ENABLES US TO INCREASE OUR CUSTOMER SATISFACTION AS A WHOLE.”
Alexander Meyer, Chief Marketing Officer
YOU’RE IN SAFE HANDS
WE TAKE CARE OF IMPORTANT DATA FOR THE WORLD’S BIGGEST BRANDS
ISO/IEC 27001 Certified & SOC2 Audited
99.98% uptime, 24/7 monitoring & full redundancy
Data doesn’t leave the country
Stored, backed up and accessed in line with Australia data sovereignty rules.
Point-to-point encrypted transfer
Secure AWS Infrastructure
ISO/IEC 27001:2013, SSAE 16 SOC 1, SOC 2 Type 2, PCI Level 1, FISMA Moderate, Sarbanes – Oxley (SOX)
Standard Contractual Clauses govern the transfer of data outside the EU
By identifying and targeting high-value customer segments Spyder grew revenue from emails by 94%
Customer Data resources
Latest customer stories, reports and best practice guides.
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