The Lexer Privacy Policy
This Privacy Policy is our privacy policy for the purposes of the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). It also provides the information we are required to give you under the EU and UK General Data Protection Regulation (GDPR) and applicable United States state privacy laws. Sections that apply only in particular places are labelled.
When this Policy applies to you
Our responsibilities
For personal information held and managed on behalf of our clients using our services (Client Data), we act as a “data processor” under the GDPR and as a “service provider” or “processor” under US state privacy laws. In most cases we did not collect your personal information from you directly; it was collected by our client in accordance with its own privacy policy and collection notices. We process Client Data only on our client’s documented instructions and in accordance with our agreement with that client.
Australian privacy law does not distinguish between controllers and processors. Where we hold Client Data, we also comply with the APPs in relation to that information.
Our clients are usually best placed to answer questions and requests about Client Data, because they collected it and decide how it is used. You can contact the relevant client directly, or contact us (see “Your privacy choices and rights” below).
Your responsibilities
- Read this Privacy Policy
- If you are our client, please also check the written terms of agreement between us: they may contain further details on how we collect and process your data
- If you provide us with personal information about other people, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. By submitting the information to us, you confirm that you have the right to authorise us to process it on your behalf in accordance with this Privacy Policy
- You should not use our services if you are under 18 years old
You may also be subject to third party privacy terms
Our Privacy Policy applies to our websites, products and services only. Our services often provide integrations with other third party platforms, such as Facebook, Instagram and other social media platforms, as well as other third party products and services (Third Parties). This means that other privacy terms may also apply to you.
We do not take any responsibility for informing you of, or policing your compliance with any Third Party terms.
When and how we collect data
Here’s when and how we do this:
Types of data we collect
Contact details
More information
Account information
More information
- Billing and other payment information (if you sign up for a product or service), including payment method details, such as credit card number.
- The services you have acquired from us, including the type of plan, number of team members, and transaction information related to the account.
Content from your use of the services or website
More information
- Your profile information for Third Parties you choose to connect to the services. For example, your Facebook profile information may include your Facebook username and profile image.
- A specific location such as an address, a city, or a place (for example, a restaurant) if you choose to share this information.
- Your messages, posts, comments, images, advertising, and other material you curate on and upload to the services; and information that is collected from Third Parties that you choose to connect to and which is displayed on our services.
- Details of products or services you have purchased.
- Content that you may send and receive through Third Parties may contain personal information that Lexer does not directly collect or process. This may include information such as: names, photos, age, gender, geographic location, opinions, preferences, and phone numbers.
Logs, usage, and support data
More information
- Log data, which may include your IP address, the address of the web page you visited before using the services, your browser type and settings, your device information (such as make, model, and OS), the date and time when you used the services, information about your browser configuration, language preferences, unique identifiers, and cookies.
- Usage data and analytics, which may include the frequency of login, and the different types of activity undertaken by users.
- General Location information, such as IP address and the region in which you are located when you are logging in and using the services.
- Customer support questions, issues, and general feedback that you choose to provide.
Client Data in the Lexer platform
More information
- Identifiers such as name, email address, phone number, postal address, customer or loyalty IDs, and online identifiers (such as cookie IDs, device identifiers and mobile advertising IDs). Some identifiers are hashed or otherwise pseudonymised. We treat these as personal information where they can be linked to an individual.
- Transaction, purchase, product, loyalty, email engagement and website or app behaviour data supplied by, or collected on behalf of, the client.
- Attributes, segments, scores and predictions derived from that data (for example, likely next purchase, churn risk or customer lifetime value).
- Data from third party sources that the client chooses to connect or license, such as advertising and social media platforms or data enrichment providers.
- Within each client’s environment, our platform links records that relate to the same individual using deterministic matching (for example, the same email address) and, where the client enables it, probabilistic matching. We do not combine Client Data from different clients’ environments to identify individuals or to build profiles, and one client’s Client Data is never made available in another client’s environment.
- We receive Client Data through integrations, file uploads, website and app tags, and data integration providers (such as Fivetran) that transfer data from our clients’ systems into the Lexer platform.
Lexi and other AI features
More information
- Prompts, questions and instructions that our clients’ authorised users enter into Lexi, and the responses, summaries, insights and audiences Lexi generates.
- Client Data that Lexi queries or analyses in order to respond to a prompt. Lexi only accesses Client Data within the relevant client’s own environment.
- Logs and metadata about the use of Lexi (such as timestamps, the user, the features used and feedback ratings), which we use to operate, secure and troubleshoot Lexi.
- Lexi and our other AI features run within Lexer’s own cloud infrastructure.
Lexi uses third-party foundation models. Those models are never trained or improved using Client Data, or Lexi prompts and outputs.
Surveys, events, and marketing information
More information
- If you choose to participate in our surveys, events (such as webinars and in-person events), or those in which we are affiliated, or request information from us about our services, we may collect information about you related to the survey or event, such as your contact information, name, email address, telephone number, organisation name and address, as well as general information about your organisation that you choose to provide, such as annual company revenue, number of employees, and industry.
- We may also use service providers to obtain additional business related information about your company such as the organisation’s legal name, size, and publicly available revenue, to assist us in offering services that are appropriate to your organisation’s needs.
- In addition, we may collect information on email open and click rates, including whether individuals clicked on links, and which web pages are visited after opening the email.
Applying for employment
More information
- Our careers site collects information you choose to provide to us when applying for employment, which may include contact information, education and employment history, credentials, and LinkedIn profile information.
- If you apply for a role where a background check is required, we will collect your consent before doing the check (which is run by a third party). Where a check includes criminal record information about an applicant in the EU or UK, we will only carry it out where applicable law permits it.
Browsing our websites or making an online purchase
More information
- When you browse our websites, we collect information about you as described below, some of which is collected automatically:
- When you use automated chat functionality (chatbots) to make an inquiry or other request, we may collect information about you such as your name and email address, your specific request, and information related to your use of our Services. Chat conversations are recorded and stored so that we can respond to you and improve our support.
- Website usage data including form analysis data (such as time taken to complete the form), engagement rate, session replay, and mouse movements. Where the law requires it (including in the EU and UK), we only use these tools after you consent through our cookie banner. You can change your choices at any time using the “Cookie settings” link in our website footer.
More information
- We use cookies and other technology to track access to, and use of, our website. Some of this information (such as cookie IDs, IP addresses and device identifiers) may be personal information. We use it to operate and improve our website, to understand how visitors use it and, with your consent where required, to measure and personalise our advertising.
- We use strictly necessary cookies to operate our website. In the EU, the UK and other places where the law requires it, we only use analytics, session-recording and advertising cookies and similar technologies after you consent through our cookie banner. These may be ‘session’ cookies, meaning they delete themselves when you leave Lexer, or ‘persistent’ cookies which do not delete themselves and help us recognise you when you return so we can provide a tailored service.
- Advertising technologies: we use advertising technologies provided by third parties such as [LinkedIn, Google and Meta] on our website. These partners may collect information about your visit (such as the pages you view and an online identifier) and use it to show you Lexer advertising on other websites and to measure how our advertising performs. Under some US state laws this may be considered “selling” or “sharing” personal information, or “targeted advertising”. You can opt out using the “Your Privacy Choices” link in our website footer, and we treat Global Privacy Control (GPC) browser signals as a valid opt-out request.
- We may also be provided with:
- Cookies data or other pseudonymous online identifiers, if provided by clients and relating to use by other persons of our client’s websites. We receive this information as part of the information required to deliver products and services to our clients. We use this information only to conduct analytics for our clients and to analyse trends and identify audiences and customers for our clients, and we act as our client’s processor or service provider when we do so.
- Cookies data, pseudonymous identifier data, device information, log information and other information, if provided by ad serving services or advertising networks and relating to use by other persons of third party websites serviced by those ad serving services or advertising networks. We receive this information to provide products and services to our clients, including for the conduct of analytics for our clients and to analyse trends and identify audiences and customers for our clients.
- Many browsers and internet access devices are set by default to accept cookies. However, if you do not wish to receive any cookies you may set your browser or configure your internet access device to either prompt you whether you wish to accept cookies on a particular site, or by default reject cookies. Please note that rejecting cookies may mean that some or all of the features and functionality of particular websites or internet services will not be available to you.
- You can block cookies by activating a setting on your browser allowing you to refuse the setting of cookies. You can also delete cookies through your browser settings. If you use your browser settings to disable, reject, or block cookies (including essential cookies), certain parts of our website will not function fully. In some cases, our website may not be accessible at all. Please note that where third parties use cookies we have no control over how those third parties use those cookies
What we don’t collect
How and why we use your data
Keeping Lexer running
Improving Lexer
Customer Support
Marketing Purposes (with your consent)
Providing Lexi and other AI features
Recruitment
Read more
Here’s what these legal basis terms mean:
Consent
You have given clear consent for you to process your personal data for a specific purpose.
You can change your mind!
If you have previously given consent to our processing of your data you can withdraw your consent at any time. You can do this by emailing us at privacy@lexer.io.
If you do withdraw your consent, and if we do not have another legal basis for processing your information, then we will stop processing your personal data. If we do have another legal basis for processing your information, then we may continue to do so subject to your legal rights.
Contract
Processing your data is necessary for a contract you have with us, or because we have asked you to take specific steps before entering into that contract. This can include billing, compliance with contractual obligations, and related administration.
Legal obligation
Processing your data is necessary to comply with a legal obligation, such as tax, employment and record-keeping laws, or to respond to a lawful request from a court or regulator.
Legitimate interests
Processing your data is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. These legitimate interests are:
- Gaining insights from your behaviour on our website or in our app.
- Delivering, developing and improving the Lexer services.
- Enabling us to enhance, customise or modify our services and comms.
- Determining whether marketing campaigns are effective.
- Enhancing data security.
- Recruiting and assessing applicants for roles with us.
In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests.
Where we send your information
When we send your information across borders, we take steps to protect your information, and we take reasonable steps to ensure that we send your information to countries that have strong data protection laws.
Our hosting and data integration providers (including Fivetran) are configured to process Client Data in Australia or the United States, consistent with the hosting region in our agreement with the relevant client. Unless a client’s agreement requires processing in a specific region, some features (including some AI features) may process that client’s data in either Australia or the United States.
Transfers outside of Europe, UK and Switzerland
If you are in Europe, the UK, or Switzerland, your personal information is transferred to our processing regions, being Australia or the United States (as requested by our client by contract). Australia has not been found to provide an adequate level of data protection by the European Commission or the UK Government. Where we receive personal information from the EU, the UK or Switzerland on behalf of our clients, that transfer is governed by our Data Processing Addendum. The Addendum incorporates the European Commission’s Standard Contractual Clauses, together with the UK International Data Transfer Addendum and the Swiss amendments where applicable. Where we transfer that information onwards, including to our service providers in the United States, we put equivalent safeguards in place: Standard Contractual Clauses or, where the recipient is certified, the EU–US Data Privacy Framework and its UK and Swiss extensions. You can request a copy of the relevant safeguards by emailing privacy@lexer.io.
Finally, while we do what we can to protect your information, we may at times be legally required to disclose your personal information (for example, if we receive a valid court order).
Your privacy choices and rights
Requests about Client Data
If your request relates to personal information we hold on behalf of one of our clients, the client is usually best placed to respond, because it collected the information and controls how it is used. You can make your request to the client directly or to us. If you are in the EU, the UK or the United States and you contact us, we will forward your request to the relevant client, or help it to respond. If you are in Australia, you can also make an access or correction request to us under the APPs, and we will respond to it in accordance with the Privacy Act. We may notify or consult the relevant client about your request, but we will not make our response depend on the client’s consent.
How to make a request
Email privacy@lexer.io. We will acknowledge your request within 5 business days.
Verifying your identity
We need to verify your identity before we act on a request, so that we do not disclose or change information about you at someone else’s request. What we ask for will be proportionate to the nature of the request and the information involved.
You can choose not to provide us with personal data
Read more
If you choose, you can continue to use the website and browse its pages without disclosing your personal data, but we will not be able to process any required transactions without personal data.
You can turn off cookies in your browser by changing its settings
Read more
You can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use the website and browse its pages, but Lexer and certain services (like Intercom) will not work effectively (see Types of data we collect > Cookies above).
You can ask us not to use your data for marketing
Read more
We will inform you (before collecting your data) if we intend to use your data for marketing and if third parties are involved. You can opt out from marketing by emailing us at privacy@lexer.io. You can also use the unsubscribe link in any marketing email we send.
You have the right to access information we hold about you
Read more
If you are a user of our Services, you may access, update, or correct most of your account information by logging in to your account to edit your profile or organisation record.
If you have requests that cannot be carried out by logging in to your account, such as accessing additional information or deleting information about you, please send an email to privacy@lexer.io. This includes the right to ask us for supplementary information about:
- The categories of data we’re processing
- The purposes of data processing
- The categories of third parties to whom the data may be disclosed
- How long the data will be stored (or the criteria used to determine that period)
- Your other rights regarding our use of your data
- The source of the data, where we did not collect it from you
- Whether we make automated decisions about you, including profiling, and meaningful information about the logic involved and its likely consequences for you
We will not give you access to information where doing so would unreasonably affect the privacy or other rights of another person, or where another exception under applicable law applies. If we refuse access in whole or in part, we will give you our reasons in writing and tell you how to complain.
Timing and cost (Australia)
We will respond to an access request within a reasonable period, usually within 30 days. We do not charge you for making a request. If giving you access involves significant work, for example searching across several client environments, we may charge a fee that reflects only our reasonable direct costs of giving you access. We will tell you about any fee, and give you an estimate, before we start work, and we will discuss ways to reduce it, such as narrowing the request.
Timing and cost (EU and UK)
We will respond within one month. For complex or numerous requests we may extend this by up to two further months, and we will tell you if we do. We do not charge a fee unless a request is manifestly unfounded or excessive.
You have the right to correct any inaccurate personal data about you
Read more
If you are a user of our Services, you may access, update, or correct most of your account information by logging in to your account to edit your profile or organisation record.
If you believe any of the information we hold about you is inaccurate, and you are not able to correct it yourself, you can ask us to correct it by sending us an email to privacy@lexer.io. We will respond within a reasonable period (usually within 30 days) and will not charge you for a correction request. If we have disclosed the information to others, we will notify them of the correction where you ask us to and it is practicable. If the request relates to Client Data, we may also notify the relevant client.
Automated decision-making and profiling
Read more
Decisions we make. We use computer programs to make, or to do things substantially and directly related to making, the following kinds of decisions that could reasonably be expected to significantly affect your rights or interests:
- Recruitment: when you apply for a role with us, our systems may score or rank applications against the role criteria. It uses the information in your application, such as your work history, qualifications, location, right to work and your answers to screening questions. Applications that do not meet a mandatory requirement may be declined automatically.
Apart from recruitment, we do not use computer programs to make decisions about individuals, on our own behalf, that significantly affect their rights or interests.
Decisions made by our clients. Our clients may use the Lexer platform, including Lexi, to analyse customer data, predict behaviour and select audiences for marketing, offers or personalisation. Our clients make those decisions and are responsible for telling you about them in their own privacy policies. We give our clients information about how our features work to help them do this.
EU and UK. You have the right not to be subject to a decision based solely on automated processing, including profiling, that produces legal or similarly significant effects on you, unless an exception applies. Where we rely on an exception, you can ask for a person to review the decision, express your point of view and contest the decision. You also have the right to object at any time to profiling for direct marketing, such as tailoring our emails to you based on your behaviour.
United States. See “Automated decision-making technology” under “US privacy rights” below.
You have the right to be ‘forgotten’ by us
Read more
You can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold the data for purposes of your use of our services. If your request relates to Client Data, we will act on the relevant client’s instructions or forward your request to the client, and we will tell you that we have done so. We may keep limited information, such as a hashed email address on a suppression list, so that we can continue to honour your request or an opt-out, or where the law requires us to keep it.
You can ask us to restrict or stop processing your data
Read more
If you are in the EU or UK, you can ask us to restrict how we use your personal data (for example, while we check its accuracy), and you can object to processing that is based on our legitimate interests. We will stop unless we have compelling legitimate grounds, or we need the data to establish, exercise or defend legal claims.
You have the right to lodge a complaint regarding our use of your data
Read more
We encourage you to contact us first at privacy@lexer.io so that we can try to resolve your concern. We will acknowledge your complaint within 5 business days and aim to give you a substantive written response within 30 days. Our privacy team will investigate and may ask you for more information. If we cannot resolve your complaint, we will explain why. You do not have to contact us first; you can complain to a regulator at any time.
If we fail in this, you can address any complaint to the regulator where you are, either by calling their helpline or as directed on their website. We have linked to the resources for the UK, EU, California, New York, Singapore and Australia. In Australia, you can complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
How secure is the data we collect?
We take reasonable steps, including technical and organisational measures, to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. Client Data is logically segregated by client, and access is restricted on a least-privilege basis.
You can see more information about our security measures and policies here.
Where do we store the data?
The personal data we collect is processed in Australia and the United States and in data processing facilities operated by our service providers (see “Third parties who process your data” below).
If we transfer or store your information outside of Australia or the United States, we will take steps to ensure that your privacy rights continue to be protected as outlined in this Privacy Policy.
How long do we store your data?
For personal data processed by Lexer on behalf of our clients, we will delete your personal data within 30 days of our client terminating its services with us, or as agreed with our client by contract.
For personal data which we collect directly from you (via our websites, chat functions or potential job applicants), we will delete this personal data on request by you, or otherwise hold it only for so long as is required for our legitimate interest, or for the period necessary to comply with our legal obligations to store specific types of records or information.
In particular: we keep job applicant information for 12 months after the recruitment process ends, or longer with your consent so that we can consider you for future roles; we keep records of privacy requests and complaints, including how we verified your identity, for 2 years; we do not keep copies of identity documents we sight to verify your identity; and we keep Lexi prompts, outputs and logs for 30 days unless the client’s agreement provides otherwise. Our data integration providers hold Client Data only while transferring it into our platform, apart from limited troubleshooting and configuration data that they keep for short periods.
Third parties who process your data
We often use third parties to help host our services, communicate with clients, power our emails etc. We partner with third parties who are some of the best in their field at what they do.
When we do this, sometimes it is necessary for us to share your data with them in order to get these services to work well. Your data is shared only when strictly necessary and according to the safeguards and good practices detailed in this Privacy Policy.
The main categories of service providers we use are: cloud hosting and infrastructure; data integration (for example, Fivetran, which transfers data from our clients’ systems into the Lexer platform); infrastructure that powers Lexi and our other AI features; customer support and communications; marketing and advertising; recruitment; and payments and finance. A current list of the sub-processors that process Client Data is available at https://www.lexer.io/data-processing-addendum. We require our service providers to protect personal information and to use it only to provide services to us.
We do not sell personal information for money. We may also disclose personal information to our professional advisers, to a buyer or potential buyer of our business, or where we are required or authorised by law to do so.
Contact us
Privacy Officer, Lexer Pty Ltd, 285 St Kilda Road, St Kilda, Victoria 3182. Email: privacy@lexer.io.
Changing this Privacy Policy
We try not to change our privacy policy too often, but sometimes we need to, for example, if the law changes or if we change the way we collect or use your information. When we change our privacy policy, we will put the updated version on our website straight away. We will also put a notice on our website when we make significant updates, so you will know this has happened.
This privacy policy was last reviewed on 23 October 2026 with material change.
US privacy rights
This section applies to residents of the United States and supplements the rest of this Privacy Policy. Several US states have privacy laws that give residents rights over their personal information. Rather than offering different rights depending on where you live, we offer the rights below to all US residents, subject to verifying your identity and to the exceptions allowed by law.
Client Data. Where we process personal information on behalf of our clients, we act as their service provider or processor. If you make a request about Client Data, we will forward it to, or help, the relevant client, which is responsible for responding.
Personal information we collect, use and disclose
In the last 12 months we have collected the following categories of personal information for our own purposes. For each category, we explain where it comes from, why we use it and who we disclose it to:
- Identifiers (such as name, email address, postal address, phone number, IP address, cookie IDs and device IDs). Sources: you, your devices, and our marketing and business information providers. Purposes: providing our services, customer support, security, marketing and recruitment. Disclosed to: our service providers and advertising partners.
- Commercial information (such as services purchased and billing records). Sources: you. Purposes: providing our services and billing. Disclosed to: our service providers, such as payment processors.
- Internet or other electronic network activity (such as your browsing of our website, your interactions with our emails and advertising, and session-recording data). Sources: your devices and our analytics and advertising partners. Purposes: analytics, security and marketing. Disclosed to: our service providers and advertising partners.
- Professional or employment-related information (such as your employer, job title, work history and qualifications). Sources: you, your employer, professional networking sites, business information providers and referees. Purposes: sales, marketing and recruitment. Disclosed to: our service providers.
- Education information (job applicants only). Sources: you. Purpose: recruitment.
- Audio, electronic or visual information (such as call and video recordings and chat transcripts). Sources: you. Purposes: customer support and quality assurance. Disclosed to: our service providers.
- Inferences (such as your likely interest in our services, or an assessment of your job application). Sources: derived from the information above. Purposes: marketing and recruitment.
- Sensitive personal information. We collect sensitive personal information only from job applicants (such as right-to-work and, where a role requires it, background check information). We do not use or disclose it for any purpose other than those permitted under California law, so we do not offer a right to limit its use.
We keep each category of personal information for the periods described in “How long do we store your data?”.
Sale, sharing and targeted advertising
You can opt out by clicking “Your Privacy Choices” in our website footer, or by turning on Global Privacy Control (GPC) in your browser. We treat a GPC signal as a request to opt out for that browser and, where we can identify you, for your account. Some browsers send “Do Not Track” signals. Because there is no common standard for these signals, we do not respond to them, but we honour GPC signals as described above.
Automated decision-making technology
Your US privacy rights
- The right to know and access the personal information we have collected about you, including the categories of sources, the purposes and the categories of recipients, and to receive a copy in a portable format.
- The right to delete personal information we have collected from you.
- The right to correct inaccurate personal information.
- The right to opt out of the sale or sharing of your personal information, of targeted advertising, and of profiling that produces legal or similarly significant effects.
- The right to obtain a list of the specific third parties to which we have disclosed your personal information, where your state’s law provides this right.
- The right not to be discriminated against for exercising any of these rights. We do not offer financial incentives in exchange for personal information.
To exercise these rights, email privacy@lexer.io. We will confirm receipt within 10 business days and respond within 45 days. We may extend this by a further 45 days where reasonably necessary, and we will tell you if we do. We do not charge for these requests unless they are manifestly unfounded, excessive or repetitive. You can use an authorised agent as described under “Verifying your identity”.
Appeals. If we decline your request, you can appeal by replying to our decision or emailing privacy@lexer.io with “Appeal” in the subject line within 45 days. We will respond to your appeal in writing within the period your state’s law requires. If you are not satisfied with our response, you can contact your state Attorney General.
Nevada residents. We do not sell covered information as defined under Nevada law. You can ask us not to sell your covered information in the future by emailing privacy@lexer.io.
California job applicants. Our notice at collection for California job applicants is available on our careers site.
California residents: “Shine the Light” law
California Civil Code Section 1798.83, also known as “Shine The Light” law, permits California residents to annually request information regarding the disclosure of your Personal Information (if any) to third parties for the third parties’ direct marketing purposes in the preceding calendar year. To make such a request of Lexer, please send an email to privacy@lexer.io (you must be able to verify your identity).
Please note that any requests in respect of Personal Information held on behalf of Lexer’s clients should be directed to Lexer’s client in the first instance.