Research reveals that accessible data, self-serve insights and advanced analytics are key to success for high performing companies.

The finding comes from the 2018 Data Culture Report, an industry report on the challenges marketers face in operationalising data to improve the customer experience.

Key findings include:

  • Over 75% of high performing brands have in-house analytics and insights.
  • Low performing brands are more likely to outsource marketing to an agency.
  • 60% of high performers use external data to enrich their customer understanding.
  • Nearly all brands are investing in data as a strategic priority.

Download the report now and find out what high performers are doing to succeed in the pursuit for customer data-nirvana.


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Marketing Coordinator

Simplicity is often much harder than complexity, so for the last 5 years Holly has made it her mission to translate tricky concepts into engaging content for the NFP, Research and Data sectors.

Holly is passionate about diversity and inclusion in tech, crime podcasts and knows everything there is to know about TV’s Terrace House.