We’re honoured to have been mentioned in Boston Consulting Group (BCG)’s article on achieving one-to-one personalization with a Customer Data Platform.

The article is an excellent resource for anyone interested in CDPs. Before you make a decision, you have to understand the four primary functions of a CDP:

  1. Data ingestion.
  2. Unification into a single customer view.
  3. Analytics and insights.
  4. Activation across platforms.

… and then consider each vendor’s strengths and weaknesses in these areas. 

As BCG’s graph shows, the Lexer CDP‘s core focus lies in intelligence and decision-making and omnichannel activation. With comprehensive data enrichment, native tools to support every customer touchpoint, and a talented team offering strategic guidance from implementation to optimization, we help some of the world’s most iconic brands transform into customer-centric businesses. 

 

cdp vendors

 

“For the brands that do [a CDP implementation] right, there’s a clear payoff in terms of sales lift, customer satisfaction, and a marketing team that is not shackled by disparate systems and unconnected data.” 

— Authors Stefano Fanfarillo, Karl Johnson, Adil Riaz, and Mark Abraham

 

To read the rest of the article on the BCG website and learn more about the criteria for a successful CDP implementation, click here.

 

Contributors

Author profile
Marketing Copywriter at Lexer

Elizabeth Burnam is a content marketer and a poet at heart. She has a degree in Professional Writing and experience developing high-impact marketing assets for a broad range of industries.

Outside of work, she enjoys reading, painting, people-watching, and exploring the natural wonders of Vermont.