Craft the best message for each customer

Customer-centric businesses let data lead their marketing initiatives. With Lexer’s CDP-enabled marketing solution, you can orchestrate personalized experiences across paid and owned channels to attract high-value customers.

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Drive marketing ROI, revenue and customer loyalty.

Connect your customer data

Integrate data quickly and easily.

Transform raw, fragmented data into individual customer profiles that help you achieve a comprehensive understanding of your highest-value customers. The Retail Survival Guide: Moving From Channel-Led to Customer-Centric

Enhance customer profiles

Real-time, 360 customer insight.

Enrich your database with Experian’s Mosaic and CDP-powered surveys. With insight beyond your direct relationship, you can predict customer behavior, understand purchase patterns, tailor messaging to customer preferences, and more.

How to Unlock Customer Insight and Value with Third-Party Data

Make insight-driven decisions to generate revenue

You don’t need to be a data scientist to draw value from your data. Lexer’s marketer-friendly dashboards enable you to self-serve insight to inform your marketing strategy. 

Compare and contrast customer segments by key data points such as products purchased, preferred channels, marketing engagement, external data, and online behaviors to learn more about the performance of your current marketing activities and discover opportunities for improvement.

Create actionable segments

Relevance drives results.

Personalized marketing is profitable marketing. Easily build high-value segments and audiences of real people, using real data.

4 Steps to Acquiring High-Value Customers

Target effortlessly

High-powered customer acquisition.

Advanced audience targeting limits wasteful ad spend and drives conversions. In as little as three clicks, rapidly execute tailored campaigns to high-value segments across all channels.

6 Ways to Save Money Using Advanced Audience Targeting

Demonstrate real impact with bottom-line reporting

Communicating marketing’s contribution to revenue has always been a challenge. With Lexer’s easy-to-use tools for measuring change and quantifying impact, you can analyze the spend, demographics, loyalty, and channel preferences of every customer in your database.

These powerful metrics give marketers the ability to convey the value of their efforts to the executive team, optimize their strategies and segments, and tailor their marketing messages to drive more profitable results.

The CDP marketers love

We power customer acquisition and growth for the world’s biggest brands.