Craft the best message for each customer
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Connect your customer data
Integrate data quickly and easily.Transform raw, fragmented data into individual customer profiles that help you achieve a comprehensive understanding of your highest-value customers. The Retail Survival Guide: Moving From Channel-Led to Customer-Centric
Enhance customer profiles
Real-time, 360 customer insight.
Enrich your database with Experian’s Mosaic and CDP-powered surveys. With insight beyond your direct relationship, you can predict customer behavior, understand purchase patterns, tailor messaging to customer preferences, and more.
Make insight-driven decisions to generate revenue
You don’t need to be a data scientist to draw value from your data. Lexer’s marketer-friendly dashboards enable you to self-serve insight to inform your marketing strategy.
Compare and contrast customer segments by key data points such as products purchased, preferred channels, marketing engagement, external data, and online behaviors to learn more about the performance of your current marketing activities and discover opportunities for improvement.
Create actionable segments
High-powered customer acquisition.
Advanced audience targeting limits wasteful ad spend and drives conversions. In as little as three clicks, rapidly execute tailored campaigns to high-value segments across all channels.