See how Rip Curl uses Lexer's CDP to boost performance

This case study covers:

  1. Pre-CDP data challenges that were hindering marketing performance.
  2. Why Rip Curl chose to implement Lexer to solve their data challenges and gain new customer insights.
  3. How to use a CDP in day-to-day marketing activities to better understand and engage customers through email and social.
  4. How Rip Curl plans to use customer data in the future to continue to improve business performance.


Grow your sales through improved customer engagement. Get inspired in the Lexer library.

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How-to guide for retail: Paid social prospecting & customer re-engagement

Prospecting for and retaining customers are essential functions for every business. This guide will walk you through our eight-step process for growing your email database with quality prospects, re-engaging existing or lapsed customers, and capturing missing customer data to power your future prospecting campaigns.

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Two-time buyers are 9x more likely to make repeat purchases than one-time buyers. That means that the second sale—not the first—is the most important milestone for developing long-lasting relationships with your customers. Here’s a practical guide for using customer insights to deliver personalized, targeted, and timely marketing messages and maximize the second sale.

4 ways Brand Collective partnered with Lexer to respond to change

Brand Collective is the apparel group whose brands include Clarks, Hush Puppies, Shoes & Sox, Superdry and Volley. Using the Lexer CDP and strategic guidance from the Lexer Success Team, Brand Collective uncovered key insights about recent market changes and quickly pivoted their business activities to successfully engage customers in this “new normal” of retail.

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