Customer insights to power acquisition and growth.
Lexer’s Customer Data Platform helps over 100 brands and retailers grow sales through improved customer experiences.
Trusted by over 100 brands & retailers.
The #1 CDP Partner
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
Catherine Phuong
CRM Associate Manager at Pierre Fabre
HOW IT WORKS
The Tools You Need to Enhance Every Customer Touchpoint
Unified Data for a Single Customer View
Quickly combine, cleanse, enrich, and transform your data into a single view of the customer.
Enriched Customer Profiles
Enrichment with Experian data, AI-powered predictive analytics, and surveys provide insight beyond your direct customer relationship.
High Impact Insights + Analytics
Create impactful customer segments based on purchase history, demographics, engagement with marketing campaigns, online browsing behavior, and more.
Effortless Audience Segmentation
Rapidly execute tailored campaigns and send segmented audiences to all your marketing channels, including search, social, email, and direct mail.
Measurement + Bottom-Line Reporting
Leverage simple tools for sophisticated reporting to make data-driven decisions, seize opportunities, and mitigate risks.
Our resources
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