Playbook | How to use omnichannel data pre, during and post in-store visits
The feeling of fabric between your fingers. The serendipity of a chance discovery.
Every retailer knows the irreplaceable physical, social, and experiential allure of the traditional retail store. They also know the data-driven power of ecommerce.
Through new technologies and innovative approaches, accessing the digital capabilities in the physical retail environment is now possible.
In this playbook, we outline the specific and powerful tactics to harness customer and team data in the retail store – before customers have even arrived and long after they’ve left.
Every retailer knows the irreplaceable physical, social, and experiential allure of the traditional retail store. They also know the data-driven power of ecommerce.
Through new technologies and innovative approaches, accessing the digital capabilities in the physical retail environment is now possible.
In this playbook, we outline the specific and powerful tactics to harness customer and team data in the retail store – before customers have even arrived and long after they’ve left.
.png)