Marketers are now approaching one of the most valuable and competitive times of the retail calendar, with shoppers tipped to splash a whopping $50 billion into the economy in the lead up to Christmas.

To help inform communication, product and pricing strategies around this critical time, we’ve conducted a study of 2.8 million people comparing every day Australians to Australians who love to shop and compiled this into a compelling State of Retail Consumer Report.

This report identifies the most engaged retail brands, media consumption and shines a spotlight on what makes Australian fans of Amazon tick as the e-commerce giant enters the market.


To get a copy of the report, request it now.



Photo by Ethan Hoover

Contributors

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VP, Global Marketing at Lexer

I love it when a brand connects with customers in relevant ways. Based in Melbourne, I am responsible for the Global Marketing of Lexer.