CUSTOMER ANALYTICS

Customer analysis without the analyst queue

Lexi answers questions about lifetime value, retention, RFM and product affinity in plain language, using your full customer record.
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Customer analytics software built for retail

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Retail analysis from day one

Lexi comes with the measures retail teams use every day, calculated on the whole customer across online and in-store.

  • Predicted spend and order value for the next 12 months
  • Cohort retention by acquisition month or first-purchase category
  • RFM distribution, from Champions to at-risk VIPs
  • Product affinity and second-purchase drivers

Ask, then ask again

Start with a question and follow the thread. Lexi explains what it found, shows how it calculated it, and suggests what to look at next.

  • "How do sale seekers differ from full-price buyers?"
  • "Which product categories drive the second purchase?"
  • "Why did repeat rate drop in our northern stores last quarter?"
Lexer analytics tools
Lexer dashboards and data

Share findings across the business

Save any analysis, re-run it on fresh data next month, and share it with leadership, merchandise and store teams.

  • Saved analyses you can re-run in seconds
  • Exports for board packs and presentations
  • Shared definitions, so every team gets the same answer

"Lexer has become a core part of how we run our CRM and marketing operations day-to-day."

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Related resources

Check out the following blogs and case studies to learn more about how Lexer helps retailers know their customers and grow their business.
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Know your customer. Grow your business.

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