Our Approach

Single Customer View Combine and enrich your data

Insights + Strategy Make better, data-driven decisions

Omnichannel Engagement Orchestrate relevant experiences

Continuous Integration Boost agility and performance

APIs + Configuration Connect channels with flexible APIs

Measurable Impact

Business Transformation Innovate and adapt your business

Revenue Growth Attract and retain high-value customers

Cost Reduction Save time, budget, and effort

Customer Experience Create long-term customer loyalty

About Us

Our Story Follow Lexer’s continuous journey

Life at Lexer Read our values and principles

Leadership Meet the people behind the product

Investors Learn more about our investors

Partners Join our network of partners

Contact us Reach out to our team

The Latest

Reset, Rethink, Retool: Finding New Opportunities in a Dynamic Market

CDP Quickly and easily connect all of your customer data into clean, enriched customer profiles.

Single Customer View

Standardized Data

360 Customer Profiles

Predictive Analytics

Experian Enrichment

Omnichannel Integration

MARKETING Identify your high-value segments and orchestrate personalized campaigns across all channels.

Single Customer View

Data Enrichment

Insights + Analytics

Audience Segmentation

Advanced Targeting

Measurement + Reporting

RETAIL Guide sales associates through the best experience for each customer to drive in-store conversions.

Customer Profile Retrieval

Visit Tracking + Reporting

Data Collection

Post-Visit Retargeting

IT-Friendly Deployment

SERVICE Transform service from cost-center to profit-center with tools for faster and more personalized service.

Detailed Customer Profiles

Centralized Inbox

Intuitive Interface

Recommended Actions

Authentication Workflow

NPS + CSat Surveys

Analytics + Reporting

Services Master your data with onboarding, implementation, and strategic guidance from our support team.

Onboarding + Training

Insights + Analytics

The Latest

Reset, Rethink, Retool: Finding New Opportunities in a Dynamic Market

blog, playbook-&-how-tos

Track: Understand How Your Marketing Impacts Customer Behavior and Core Business KPIs

What is a Single Customer View and Why is it Valuable?

Content

The Library Explore market trends and best practices

Customer Stories See how businesses are using Lexer

Insights Understand customer needs and behaviors

Personalization Create relevant customer experiences

Reporting Track and improve your performance

News + Docs

Announcements Stay updated on Lexer’s growth

Learn Lexer Learn how to use the Lexer CDP

API Documentation Configure Lexer to meet your needs

The Latest

Reset, Rethink, Retool: Finding New Opportunities in a Dynamic Market

blog, playbook-&-how-tos

Track: Understand How Your Marketing Impacts Customer Behavior and Core Business KPIs

Why Lexer

Our Approach

Measurable Impact

About Us

Life at Lexer

Leadership

Solutions

CDP

Marketing

retail

service

Services

Services

Resources

The library

Customer Stories

Insights

Personalization

Reporting

announcements

Documentation

learn lexer

api documentation

Contact us

we're hiring

Book a meeting

Contact us

Customer stories

Lexer helps some of the world’s most iconic brands and retailers transform into customer-centric businesses.

Our vast library of customer stories—spanning fashion and apparel, sports and outdoors, entertainment, food and beverage, brand holding groups, and more—highlight Lexer’s incredible impact on revenue and engagement.

1st, 2nd and 3rd Party Customer Data Explained

1st, 2nd and 3rd party data are ways of classifying data and …

Personalization leads to an 18X ROI for National Retailer

How a single customer view helped PAS reduce ad wastage, re- …

Using a Customer Data Platform for Australian Football League Fan Insights

AFL is an amazing Australian phenomenon that’s at no risk of …

Using Lexer’s Customer Data Platform for Insights into Game of Thrones Fans

What can we learn from the biggest TV show in history, and h …

Centralizing Social Customer Service for an International Airline

An International Airline client needed an enterprise-level s …

Digital Customer Service at a Large Bank Exceeds all KPIs

Trusted by one of Australia’s most respected companies — a m …

Global Job Board SEEK Cares for Job Seekers with Social Customer Service

With many customers choosing social as their medium of choic …

Identify Influencers in Your Customer Data Platform

Influencer Marketing refers to a brand’s efforts to capitali …

Social Media and Risk Management for a Global Insurance Brand

As companies seek to forge genuine engagements with customer …