Orchestrate personalised marketing across paid & owned channels to reduce wastage, improve customer experience and drive conversions with the Lexer CDP.
Profile, segment and target like never before
Empower your team to acquire new customers and grow lifetime value with powerful insights and activation tools.
ALL YOUR CUSTOMER DATA TOGETHER AT LAST
With all your data in one place you can save time and effort to understand your true relationship with every customer.
360° customer profiles accessible anytime, anywhere
Easy to understand profiles with advanced analytics you can actually use – improve marketing relevance and results faster.
SIMPLE DASHBOARDS FOR SELF-SERVE INSIGHT
Making gut decisions without data is a thing of the post, with powerful tools to surface the insight you need to make great decisions.
Create and modify valuable segments in seconds
Say goodbye to anonymous audiences – create real, addressable segments that matter.
Always-on audiences on any channel updated in real-time
In 3 clicks your audience is available and always up-to-date on any digital channel.
Know the true ROI with holistic reporting
With 360° data you’ll know how much every segment spends, redeems and converts.
CONNECT YOUR CUSTOMER DATA
Real-time single customer view
Transform fragmented, raw information into customer data that marketers can understand and use.
- Combine all of your purchase, product, loyalty and engagement data into unified customer profiles.
- Predict lifetime value, their next likely spend date or which product they’ll buy next with Machine Learning.
- Enrich your data with third-party demographic, location and propensity data – or wash your data with partners to create a holistic customer view.
- Updated in real-time, accessible across channels so you can create meaningful omni-channel experiences.
Be confident in your data.
Enhanced customer profiles
Understand every customer
Turn complex, inconsistent data into simple to use attributes that predict customer behaviour, purchase patterns and summarise their whole relationship with you.
- Intelligent profiles summarise products purchased, campaigns they’ve engaged with, how many orders they’ve made, where they shop and more.
- Predicted attributes like lifetime spend, next purchase prediction, channel preference and churn risk mean you understand customers better than ever.
- Simple attributes built from advanced analytics and presented simply – spend more time thinking, less time chasing data.
Insight without a data scientist.
Make great decisions to acquire & grow customers
With all your data in one place you can identify acquisition and growth opportunities in just a few clicks.
No need to be a data scientist. Use marketer-friendly dashboards to self-serve insight to inform your marketing strategy.
Understand if your sales are coming from new or returning customers and how your marketing impacts them.
Compare groups of customers by purchases, online/offline transactions, marketing engagement, external data and online behaviours to uncover powerful insights to drive your strategy.
Create actionable segments
Drive relevance and results
Use best practice segments or easily build your own to create groups of real people, using real data.
- Segment by product interest, churn risk, buyer behaviour, campaign or channel preference.
- Find and profile high value customers – to build targeted acquisition lookalike audiences.
- Understand purchasing behaviour to identify opportunities to target customers with specific products.
- Identify inactive & lapsed customers for re-activation and active high-value customers for retention.
Create segments that work.
Optimise every channel
Quickly activate your segments in paid & owned channels in as little as 3-clicks. Combine or exclude audiences to rapidly deploy highly targeted campaigns.
- Send audiences to every channel to deliver omni-channel targeting. Audiences auto-update while you work, optimising always-on and campaign results.
- All in real-time. A customer buys a product, exclude them from the campaign in every channel. They open a campaign email, target them on social advertising.
- Don’t miss an opportunity to target them in their preferred channel. Target email opt-out customers in paid media.
The right message to the right customer, every time.
“Matching the offer to the persona yielded very low CPAs, enabling us to grow our database by 85%.”
Nick Adcock – CEO, Spyder
Demonstrate real impact with bottom line reporting
Holistic customer profiles enable holistic reporting.
Go beyond media metrics by using purchase behaviour to understand bottom line impact of any campaign.
Analyse spend, demographic, loyalty and channel of every customer in your campaign. With these powerful metrics in your hands you can confidently communicate impact.
Use these insights to drive your next strategy, optimise your segments or tailor your message to easily improve results.
- Did a campaign drive immediate sales?
- Did it appeal to new or old customers?
- Did they engage on email or paid media?
- Did they skew female or male?
By identifying and targeting high-value customer segments Spyder grew revenue from emails by 94%
Latest customer stories, reports and best practice guides.
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