December 10, 2019
Loyalty is Lucrative: A Practical Guide to Driving the Second Sale
Katherine Barchetti, a well-known upscale retailer said, “make a customer, not a sale.” Why? Because...
Read MoreOrchestrate personalised marketing across paid and owned channels to reduce wasted ad spend and improve conversion rates.
Orchestrate personalised marketing across paid & owned channels to reduce wastage, improve customer experience and drive conversions.
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Drive marketing ROI, revenue and customer loyalty.
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Profile, segment and target like never before
All your customer data together at last
360° customer profiles accessible anytime, anywhere
Simple dashboards for self-serve insight
Create valuable customer segments in seconds
Always-on audiences on any channel updated in real-time
Know the true ROI with holistic reporting
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CONNECT YOUR CUSTOMER DATA
Real-time single customer view
Harness our customer segmentation software to transform fragmented, raw information into customer data that marketers can understand and use.
- Combine all of your purchase, product, loyalty, digital behaviour and engagement data into unified customer profiles.
- Predict lifetime value, their next likely spend date or which product they’ll buy next with Machine Learning.
- Enrich your data with third-party demographic, location and propensity data – or wash your data with partners to create a holistic customer view.
- Updated in real-time, accessible across channels so you can create meaningful omni-channel experiences.
Be confident in your data.
Enhanced customer profiles
Understand every customer
Turn complex, inconsistent data into simple to use attributes that predict customer behaviour, purchase patterns and summarise their whole relationship with you.
- Intelligent profiles summarise products purchased, campaigns they’ve engaged with, how many orders they’ve made, where they shop and more.
- Predicted attributes like lifetime spend, next purchase prediction, channel preference and churn risk mean you understand customers better than ever.
- Simple attributes built from advanced analytics and presented simply – spend more time thinking, less time chasing data.
Insight without a data scientist.
Make great decisions to acquire & grow customers
Identify acquisition and growth opportunities in just a few clicks.
No need to be a data scientist. Use marketer-friendly dashboards to self-serve insight to inform your marketing strategy. Understand if your sales are coming from new or returning customers and how your marketing impacts them.
Compare groups of customers by purchases, online/offline transactions, marketing engagement, external data and online behaviours to uncover powerful insights to drive your strategy.
Make great decisions, every day.
Deliver bottom-line results
15 days
to single customer view
85%
growth in database
+49%
Black Friday revenue YoY
94%
revenue uplift per campaign
Create actionable segments
Drive relevance and results
Use best practice segments or easily build your own to create groups of real people, using real data.
- Segment by product interest, churn risk, buyer behaviour, campaign or channel preference.
- Find and profile high value customers – to build targeted acquisition lookalike audiences.
- Understand purchasing behaviour to identify opportunities to target customers with specific products.
- Identify inactive & lapsed customers for re-activation and active high-value customers for retention.
Create segments that work.
Effortless targeting
Optimise every channel
Quickly activate your segments in paid & owned channels in as little as 3-clicks. Combine or exclude audiences to rapidly deploy highly targeted campaigns.
- Send audiences to every channel to deliver omni-channel targeting. Audiences auto-update while you work, optimising always-on and campaign results.
- All in real-time. A customer buys a product, exclude them from the campaign in every channel. They open a campaign email, target them on social advertising.
- Don’t miss an opportunity to target them in their preferred channel. Target email opt-out customers in paid media.
The right message to the right customer, every time.
“IF WE HAVE A QUESTION ABOUT A PARTICULAR SEGMENT, WE CAN FIND THE ANSWER IN MINUTES AND ACTIVATE A CAMPAIGN INSTANTLY.”
David O’Rorke, Head of Performance Marketing
With eCommerce, app, NPS and engagement data accessible in a CDP, THE ICONIC are re-engaging lapsed customers, lowering return rates and launching new offerings to the right audiences.
Finding insights faster
Powerful segmentation-
Omni-channel personalisation
Demonstrate real impact with bottom line reporting
Go beyond media metrics by using purchase behaviour to understand bottom line impact of any campaign.
Analyse spend, demographic, loyalty and channel of every customer in your campaign. With these powerful metrics in your hands you can confidently communicate impact.
Use these insights to drive your next strategy, optimise your segments or tailor your message to easily improve results.
- Did a campaign drive immediate sales?
- Did it appeal to new or old customers?
- Did they engage on email or paid media?
- Did they skew female or male?
Let customer results drive you.
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By identifying and targeting high-value customer segments Spyder grew revenue from emails by 94%
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Marketing resources
Latest customer stories, reports and best practice guides.
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