LEXER CUSTOMER DATA PLATFORM

Effortlessly combine your data into an enriched single customer view. Maintained in real time, accessible to any system.

CDP page - cleanse & transform

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Effortlessly create a single customer view today.

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360° customer profiles in weeks, not months

Unify, transform & cleanse your data quickly and easily

360° customer profiles accessible anytime, anywhere

Predict customer behaviour with proven models

Enrich with Experian Retail, Mosaic & ConsumerView

Analyse & activate your data in any platform

Secure, certified & compliant. 99.98% uptime

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CONNECT YOUR CUSTOMER DATA

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UNIFY YOUR DATA QUICKLY & EASILY

Transform fragmented, raw information into customer data that people can understand and use.

  • Combine all of your purchase, product, loyalty, digital behaviour and engagement data into unified customer profiles.
  • Any data format open data taxonomy means you can bring any form of customer data together.
  • Simple data transfer with direct integrations, file drag & drop, SFTP or AWS S3.
  • Up-to-date with real-time, batch, hourly, daily updates.

Hassle free customer data

CLEANSE & TRANSFORM

CDP page - cleanse & transform

ACCURATE DATA YOU CAN RELY ON

Messy, inconsistent, duplicated data is a thing of the past. Take years of transactional & profile data from any system and create a clean, consistent, de-duplicated record of every customer.

  • De-duplicate using email, phone numbers, customerID or address+names to create one record of each customer.
  • Validate every interaction, purchase, addresses and more to ensure your data is accurate and junk, bots and spam are removed.
  • Create a clear taxonomy to find and use attributes quickly.
  • Simple attributes built from advanced analytics and presented simply – spend more time thinking, less time chasing data.
  • Fill gaps on each customer, whether you’re missing gender, address by enriching with third-party sources.

Be confident in your data

LEXER TAG & SECURE FORMS

Capture data directly from customers.

CDP page - Lexer Tag & secure forms

For so long your online re-marketing has been centred around online behaviour using anonymous cookies, now known users (identified securely through PII) will have their online behaviours synced to their Lexer Identity, creating a true-360 view of your customers.

Use browsing behaviour, eCom checkout, contact forms to ensure your segments & audiences are accurate and valuable.

  • Immediately unified to identities using PII
  • Lexer Tag: collects any browsing event, in real-time
  • Lexer Forms: create surveys, NPS, contact forms and more
  • No limit to the number of attributes collected
  • Quick-start or custom installation available

Unify customer behaviours

PREDICT CUSTOMER BEHAVIOUR

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UNLOCK VALUE IN YOUR CUSTOMER DATA

Using the latest Machine Learning & Marketing models (like RFM) you’ll turn your masses of data into your most valuable business asset. The Lexer CDP creates valuable, intelligent attributes and predicts what your customers will do next.

  • Intelligent attributes summarise products purchased, campaigns they’ve engaged with, how many orders they’ve made and more.
  • Predicted attributes like lifetime value, next purchase prediction, and churn risk mean you understand customers better than ever.
  • Out of the box models like RFM (Recency, Frequency & Monetary) mean you can deploy the latest strategies today

Unlock the potential of your data

Deliver bottom-line results

15 days

to single customer view

85%

growth in database

+49%

Black Friday revenue YoY

94%

revenue uplift per campaign

ENRICH EACH CUSTOMER WITH EXPERIAN

Add Mosaic, ConsumerView™ and household data to get a true view of everyone.

CDP page - acquire & grow

Enrich your data with Experian to deeply segment customers and prospects using Experian’s Household, ConsumerView™, and Retail data.

Remove guess work by segmenting customers and prospects by age, income, lifestage and more, to serve the best messages, products and offers to each person.

Lexer’s top 5 Experian enrichments:

  • Household income
  • Experian Mosaic
  • Retail shopping behaviour
  • Home ownership & locality
  • Occupation

Expand your view of every customer

INTEGRATE EVERY CHANNEL

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PUT YOUR DATA TO WORK – EVERYWHERE

Flexible integrations enable you to seamlessly move your data into any system securely. Analyse, warehouse, sync or activate customer data in any platform. Using the Lexer CDP makes omni-channel analysis and activation easy.

  • Accessible to any activation channel from digital advertising, marketing automation, email platforms, point of sale and customer service.
  • Send audiences to every channel to deliver omni-channel targeting. Audiences auto-update while you work, optimising always-on and campaign results.
  • All in real-time. A customer buys a product, exclude them from the campaign in every channel. They open a campaign email, target them on social advertising.

Use your data on any channel

“Having a more holistic understanding on how, why and when they are shopping with us enables us to increase our customer satisfaction as a whole.”

Alexander Meyer, Chief Marketing Officer, THE ICONIC  
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YOU’RE IN SAFE HANDS

WE TAKE CARE OF IMPORTANT DATA FOR THE WORLD’S BIGGEST BRANDS

ISO/IEC 27001 Certified & SOC2 Audited

99.98% uptime, 24/7 monitoring & full redundancy

Data doesn’t leave the country

Stored, backed up and accessed in line with Australia data sovereignty rules.

Point-to-point encrypted transfer

Secure AWS Infrastructure

ISO/IEC 27001:2013, SSAE 16 SOC 1, SOC 2 Type 2, PCI Level 1, FISMA Moderate, Sarbanes – Oxley (SOX)

GDPR Compliant

Standard Contractual Clauses govern the transfer of data outside the EU

Take care of your customer data

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