The Customer Data and Experience Platform for retail brands
We transform disconnected data into actionable insights and provide the workflow tools to automate and optimize the customer experiences that drive sales. Transforming you and your business to customer first.
Connect your customer data
The simplest data integration in the industry.
Fragmented data = fractured customer experiences. By collecting, connecting, and enriching customer data from disparate systems to create a single customer view, you can discover actionable insights that help you attract, convert, and delight customers.
Cleanse and standardize
Accurate data for confident decision-making.
Messy, inconsistent, duplicated customer data hinders customer analytics and engagement. Lexer takes years of transactional and profile data from any system and creates a clean, consistent, de-duplicated record of every customer.
Fill the gaps in each profile
Target customers, not cookies.
Anonymous cookies are a thing of the past. Lexer Tag & Secure Forms enables people-based targeting by securely identifying users through PII and syncing their behaviors to their customer profiles within the Customer Data Platform (CDP).
Using this synced browsing behavior, eCommerce checkout information, and supplemental information captured directly from the customer through secure contact forms, you can ensure your segments are as complete and accurate as possible.
Using this synced browsing behavior, eCommerce checkout information, and supplemental information captured directly from the customer through secure contact forms, you can ensure your segments are as complete and accurate as possible.
Predict customer behavior
Customer-first and future-focused insight.
Businesses with the greatest agility and speed-to-action are the ones in the best position to grow revenue and their customer base. Using the latest AI and marketing models, such as RFM, the Lexer Customer Data Platform (CDP) creates intelligent metrics and predicts what your customers will do next.
Enrich customer profiles with Experian
Learn the complex human characteristics of your customers and prospects by enriching profiles with Experian’s Lifestyle and Retail data. This rich dataset includes information such as age, income, life stage, home ownership, channel preferences, and more. Insights from Mosaic will help you target high-value audiences with the messages, products, and offers most likely to resonate with them.
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Integrate every channel
Put your data to work—everywhere.
Flexible integrations into Lexer’s Customer Data Platform enable you to seamlessly and securely export your data into any system. Analyze, warehouse, sync, or activate customer data in any platform. Using the Lexer CDXP makes omni-channel analysis and activation easy.
Plug and play integrations
Security
We are committed to achieving and maintaining the trust of our customers, so security is at the core of everything we do. Our robust compliance program carefully considers data protection matters across our app, and includes regular penetration testing, bank-level security certifications, and external accreditation.
For more information regarding security, privacy, GDPR, and compliance, click below.
Trust and complianceFor more information regarding security, privacy, GDPR, and compliance, click below.
Analysis made easy with AI
Generative AI assistant.
You just got a new colleague, Lexi, your new AI assistant and insights guru. Lexi provides role and goal relevant insights across all areas of Lexer to help you know your customers and grow your business.
Lexi AI
Discover your growth potential
No cost, no commitment.
See your customer data come to life in just a few days. Discover actionable insights and quantify growth opportunities with our industry-first CDXP Live Demo.
Live demo
Secure data capture
Turn surveys into actionable insight.
Lexer forms allow retailers to securely capture zero-party data to automatically enrich customer profiles. Analyze responses alongside full customer history and target specific segments with relevant questions. Inform segmentation, personalization, personas and much more.
Forms
Master your data
Power customer-first transformation.
Tools and intuitive UI designed for all business users give customer-centric retailers the ultimate CDP data management solution. Take full control of each data source and empower teams with increased visibility, validation, QA, and insight.
Datasets