Navigating Martech: The Complete Guide
Everything you need to know to assemble an exceptional Martech stack to become a Data Rockstar!
In this downloadable guide, we break down the role and limitations of the 7 key platforms in Martech today and benchmark each technology against the factors that matter.
The guide covers:
- Customer Relationship Management (CRM)
- Customer Data Platform (CDP)
- Data Onboarder (DO)
- Tag Management System (TMS)
- Data Management Platform (DMP)
- Demand Side Platform (DSP)
- Dynamic Creative Optimizer (DCO)