Everything you need to know to assemble an exceptional Martech stack to become a Data Rockstar!

In this downloadable guide, we break down the role and limitations of the 7 key platforms in Martech today and benchmark each technology against the factors that matter.

The guide covers:

  • Customer Relationship Management (CRM)
  • Customer Data Platform (CDP)
  • Data Onboarder (DO)
  • Tag Management System (TMS)
  • Data Management Platform (DMP)
  • Demand Side Platform (DSP)
  • Dynamic Creative Optimiser (DCO)

Download it now to cut through the jargon and make CDP easy as 1,2,3.


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Marketing Coordinator

Simplicity is often much harder than complexity, so for the last 5 years Holly has made it her mission to translate tricky concepts into engaging content for the NFP, Research and Data sectors.

Holly is passionate about diversity and inclusion in tech, crime podcasts and knows everything there is to know about TV’s Terrace House.