Marketing Guides

RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...

A comparison of Engage and Hootsuite Choosing the right tool for your social media management...

September 7, 2018 Navigating Martech: DCO

A DCO is a Dynamic Creative Optimiser. A system that analyses multiple data points on...

September 7, 2018 Navigating Martech: DSP

DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...

September 7, 2018 Navigating Martech: DMP

A DMP is a Data Management Platform. DMPs provide a centralised data platform that aggregates...

September 6, 2018 Navigating Martech: TMS

A TMS is a Tag Management System. Use it to manage tags from third-party tools...

September 4, 2018 Navigating Martech: Data Onboarders

Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...

August 31, 2018 Navigating Martech: CDP

A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...

August 23, 2018 Navigating Martech: CRM

CRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...

The theory is, Martech has the potential to enable hyper-effective personalisation on multiple channels and...

July 23, 2018 Navigating Martech: The Complete Guide

Everything you need to know to assemble an exceptional Martech stack to become a Data...

April 23, 2018 How to succeed with personalisation in 2018

Find out what steps industry leaders are taking to succeed with personalisation. There’s no denying...