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5 Tips to Creating Standout Personalised Content Marketing Campaigns

Marketing Guides

Download the latest guides to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry - we are here to share.
January 10, 2019 5 Tips to Creating Standout Personalised Content Marketing Campaigns

You’ve heard it before: when it comes to delighting your customers, knowledge is power —...

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September 29, 2018 Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite

A comparison of Engage and Hootsuite Choosing the right tool for your social media management...

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September 7, 2018 Navigating Martech: DCO (Dynamic Creative Optimiser)

A DCO is a Dynamic Creative Optimiser. A system that analyses multiple data points on...

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September 7, 2018 Navigating Martech: DSP (Demand Side Platforms)

DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...

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September 7, 2018 Navigating Martech: DMP (Data Management Platform)

A DMP is a Data Management Platform. DMPs provide a centralised data platform that aggregates...

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September 6, 2018 Navigating Martech: TMS (Tag Management System)

A TMS is a Tag Management System. Use it to manage tags from third-party tools...

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September 4, 2018 Navigating Martech: Data Onboarders

Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...

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August 31, 2018 Navigating Martech: CDP (Customer Data Platform)

A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...

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August 23, 2018 Navigating Martech: CRM (Customer Relationship Management)

CRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...

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August 23, 2018 Navigating Martech: The Complete Guide to CRM, CDP, DMP and more

MarTech has the potential to enable hyper-effective personalisation on multiple channels and automate repetitive tasks....

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July 23, 2018 Navigating Martech: The Complete Guide

Everything you need to know to assemble an exceptional Martech stack to become a Data...

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April 23, 2018 How to Succeed with Personalised Marketing in 2018

Find out what steps industry leaders are taking to succeed with personalisation. There’s no denying...

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