January 10, 2019
5 tips to creating standout personalised content
You’ve heard it before: when it comes to knowing your customers, knowledge is power… But,...
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Marketing Guides
Download the latest guides to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry - we are here to share.
October 11, 2018
The complete guide to transactional segmentation (RFM)
RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...
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September 29, 2018
Lexer Engage vs. Hootsuite: Choosing the right enterprise social media tool
A comparison of Engage and Hootsuite Choosing the right tool for your social media management...
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September 7, 2018
Navigating Martech: DCO
A DCO is a Dynamic Creative Optimiser. A system that analyses multiple data points on...
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September 7, 2018
Navigating Martech: DSP
DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...
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September 7, 2018
Navigating Martech: DMP
A DMP is a Data Management Platform. DMPs provide a centralised data platform that aggregates...
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September 6, 2018
Navigating Martech: TMS
A TMS is a Tag Management System. Use it to manage tags from third-party tools...
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September 4, 2018
Navigating Martech: Data Onboarders
Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...
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August 31, 2018
Navigating Martech: CDP
A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...
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August 23, 2018
Navigating Martech: CRM
CRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...
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August 23, 2018
Navigating Martech: The Complete Guide to CRM, CDP, DMP and more
The theory is, Martech has the potential to enable hyper-effective personalisation on multiple channels and...
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July 23, 2018
Navigating Martech: The Complete Guide
Everything you need to know to assemble an exceptional Martech stack to become a Data...
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April 23, 2018
How to succeed with personalisation in 2018
Find out what steps industry leaders are taking to succeed with personalisation. There’s no denying...
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