The Customer Data and Experience Platform for retail brands

We transform disconnected data into actionable insights and provide the workflow tools to automate and optimize the customer experiences that drive sales. Transforming you and your business to customer first.

Connect your customer data

The simplest data integration in the industry.
Fragmented data = fractured customer experiences. By collecting, connecting, and enriching customer data from disparate systems to create a single customer view, you can discover actionable insights that help you attract, convert, and delight customers.

Cleanse and standardize

Accurate data for confident decision-making.
Messy, inconsistent, duplicated customer data hinders customer analytics and engagement. Lexer takes years of transactional and profile data from any system and creates a clean, consistent, de-duplicated record of every customer.

Fill the gaps in each profile

Target customers, not cookies.
Anonymous cookies are a thing of the past. Lexer Tag & Secure Forms enables people-based targeting by securely identifying users through PII and syncing their behaviors to their customer profiles within the Customer Data Platform  (CDP).

Using this synced browsing behavior, eCommerce checkout information, and supplemental information captured directly from the customer through secure contact forms, you can ensure your segments are as complete and accurate as possible.

Predict customer behavior

Customer-first and future-focused insight.
Businesses with the greatest agility and speed-to-action are the ones in the best position to grow revenue and their customer base. Using the latest AI and marketing models, such as RFM, the Lexer Customer Data Platform (CDP) creates intelligent metrics and predicts what your customers will do next.

Enrich customer profiles with Experian

Learn the complex human characteristics of your customers and prospects by enriching profiles with Experian’s Lifestyle and Retail data. This rich dataset includes information such as age, income, life stage, home ownership, channel preferences, and more. Insights from Mosaic will help you target high-value audiences with the messages, products, and offers most likely to resonate with them.
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Integrate every channel

Put your data to work—everywhere.
Flexible integrations into Lexer’s Customer Data Platform enable you to seamlessly and securely export your data into any system. Analyze, warehouse, sync, or activate customer data in any platform. Using the Lexer CDXP makes omni-channel analysis and activation easy.
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Plug and play integrations

Speak with our retail experts

Drive marketing ROI, revenue, and customer loyalty.
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Security

We are committed to achieving and maintaining the trust of our customers, so security is at the core of everything we do. Our robust compliance program carefully considers data protection matters across our app, and includes regular penetration testing, bank-level security certifications, and external accreditation.

For more information regarding security, privacy, GDPR, and compliance, click below.
Trust and compliance

Analysis made easy with AI

Generative AI assistant.
You just got a new colleague, Lexi, your new AI assistant and insights guru. Lexi provides role and goal relevant insights across all areas of Lexer to help you know your customers and grow your business.
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Lexi AI

Discover your growth potential

No cost, no commitment.
See your customer data come to life in just a few days. Discover actionable insights and quantify growth opportunities with our industry-first CDXP Live Demo.
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Live demo

Secure data capture

Turn surveys into actionable insight.
Lexer forms allow retailers to securely capture zero-party data to automatically enrich customer profiles. Analyze responses alongside full customer history and target specific segments with relevant questions. Inform segmentation, personalization, personas and much more.
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Forms

Master your data

Power customer-first transformation.
Tools and intuitive UI designed for all business users give customer-centric retailers the ultimate CDP data management solution. Take full control of each data source and empower teams with increased visibility, validation, QA, and insight.
Datasets