THE AGENTIC CUSTOMER DATA PLATFORM FOR RETAIL
Every customer in one record.
Ask Lexi anything.
Lexi is a customer data platform built for retail. It brings your ecommerce, point of sale, loyalty, email and web data together into one clean, enriched profile for every customer. Then you ask questions of it in plain language and act on the answers in the same conversation.
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What is a customer data platform?
A customer data platform, or CDP, collects customer data from every source your customers touch and unifies it into one persistent profile per person. Every team and every tool that needs those profiles can then use them.
Persistence is what separates a CDP from a reporting tool. A dashboard tells you what happened last week, in aggregate. A CDP keeps a durable record of each person, so the customer who bought in-store in March, opened an email in June and browsed a category last night is recognised as one person rather than three anonymous events. Everything downstream depends on that record being right.
Most CDPs stop at the clean profile and leave the analysis to whoever on your team writes SQL, usually one person with a long queue. Lexi is an agentic customer data platform, so the data foundation and the intelligence to use it sit in the same place. Anyone on your team can ask a question in plain language and get an answer drawn from real customer data, with the working shown so they can check it before acting.
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Six systems in, one customer out
Identity resolution is the hard part of any customer data platform, and it's where most implementations quietly fail. The same person buys online under one email, in-store under a loyalty number, and on a second device with a different address. Lexi works out that they are one human being, and keeps working it out as new data arrives.
Matching runs continuously, not as a one-off migration step
TikTok and Shopify de-duplication, where most tools make two people out of one
In-store transactions land on the same profile as online, not in a separate report
Every attribute traces back to a source, so you can audit any number you see
Clean, enriched, and current without anyone maintaining it
Messy, inconsistent data undermines every decision made on top of it, and AI makes that worse rather than better by answering confidently from bad inputs. Lexi standardizes years of transactional and profile data from any system, then adds the attributes your own systems never held.
Predictive attributes on every profile: churn risk, predicted lifetime value, next best product
Calculated attributes: gross margin, discount dependency, purchase cadence, RFM
Experian enrichment for life stage, income, home ownership and channel preference
Zero-party survey responses sitting alongside actual purchase history
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Ask in plain language, activate in the same conversation
Build a segment by describing it, then push it straight to Klaviyo, Meta, Google or your warehouse
Audiences refresh as the data changes, so a churn-risk segment still means the same thing next week
Every answer shows what it looked at and how it calculated, so you validate before you act
Lexi doesn't replace your email platform. The send still happens where your team already works
How a CDP differs from a CRM
Both hold customer records, so they often get confused. The difference is where the data comes from and what you can do with it.
What differs
CRM
Customer data platform
What differs
What it records
CRM
What your team did with a customer.
Customer data platform
What the customer actually did, across every channel.
What differs
How it's built
CRM
Entered by people, one record at a time.
Customer data platform
Built automatically from your source systems, and kept current as new data arrives.
What differs
In-store purchases
CRM
Rarely connected.
Customer data platform
On the same profile as online purchases.
What differs
Scale of use
CRM
One customer at a time.
Customer data platform
Your whole customer base at once.
What differs
Pushing audiences out
CRM
Not what it's built for.
Customer data platform
Straight to Klaviyo, Meta, Google or your data warehouse.
What our customers are actually achieving
Don't just take our word for it. Here are the real results experienced by our clients.
Cafe du Cycliste segmented their audience using Lexer’s RFM model. As a result, they generated more personalised messaging and saw improved customer retention and repeat purchase behaviour.
"Lexer has become a core part of how we run our CRM and marketing operations day-to-day."
Bloch used Lexer to more effectively segment their audience and run a targeted Black Friday campaign that returned 6000% ROI
"We built that segment in Lexer, exported it to Klaviyo," says Sabina, "and we had an ROI of 6,000%."
CALECIM used Lexer to reduce the drop out rate of their database to lapsed or inactive status and encourage new customers to purchase a second time.
"By using Lexer's customer segmentation tools, we transformed our retention strategy with personalized messaging and promotions. Within six months, we saw improvements in customer retention and repeat purchase rates."
Solotel used Lexer customer data to build negative audiences: lists of existing customers that are suppressed from acquisition campaigns. The result is that acquisition spend only reaches people who have never visited those venues.
“Saving 25% on several hundred thousands dollar that you’re spending on acquisition ... is saving money that you can spend elsewhere.”
Go deeper
Each part of the platform has its own page, with the detail this one skips over.
Frequently asked questions
How does a customer data platform work?
It connects to your source systems, matches records that belong to the same person, builds one profile per customer, keeps it current as new data arrives, and makes it available to your other tools. Lexi adds a layer on top: you query those profiles in plain language instead of writing SQL.
Do we need a CDP if we already have a CRM?
They solve different problems. A CRM records what your team did with a customer. A customer data platform records what the customer did with you, across every channel, and keeps it current automatically. Most retailers running both use the CDP to decide who to target and the CRM or email platform to reach them.
Can I trust the answers Lexi gives me?
Yes, because Lexi shows its work. Every answer includes what it looked at, how it calculated the result and why it reached that conclusion. There is always a human in the loop.
Is our data secure?
Lexi runs entirely within a secure AWS Bedrock environment. No data is shared with Anthropic, OpenAI or any external model, and no personal information is used in AI processing. Lexer is SOC 2 certified, GDPR and CCPA compliant.
How long does it take to get started?
Not long. Our team handles ingestion and identity resolution, and you can query your own data as soon as it lands. An actionable insight report comes early, before the rollout is finished.
Can we try it on our own data first?
Yes. Start with a no-risk pilot on real data, so you can test the fit and see the impact before committing.