Born in Melbourne, built for the world
The birth of
From the start, Lexer’s product development and innovation has been motivated by a deep commitment to solving our customer’s problems. Today, our promise is to help brands and retailers genuinely understand and engage their customers. How? With enriched and unified data, easy-to-use tools for advanced capabilities, and a talented success team to guide customers every step of the way.
Your success is our successAt Lexer, the customer is at the heart of everything we do. Acting as a true collaborative partner, we build our offering in concert with our customers, so Lexer’s evolution has been influenced by our customers’ needs and goals from the start. Lexer was born as a social media monitoring tool, evolved over the years into customer insights, and finally became what it is today: The only CDP built specifically for retail with native tools to support every customer touchpoint. At every step of the way, our customers have enabled and informed our growth.
As customers can testify, the people who make up Lexer’s team are part of what makes the business a truly remarkable CDP provider and partner. With extensive, cross-functional experience in retail, technology, and advertising, our team has the talent and insight to provide exceptional service with a human touch.
Abby Borden believes that at the heart of great marketing is deep …
CFO & Co-Founder
Chris is a passionate finance professional with 30 years experienc …
CRO & Co-Founder
David has spent his career leading data and technology businesses …
VP, Legal & Operations
Rachel has worked for over ten years as an in-house corporate lawy …
Heather has over 20 years experience in marketing and analytics, l …
GM of Product
Glyn loves building products and experiences that makes customers …
Prior to joining Lexer, Nick Hinsley worked in retail for well-kno …
Alex brings over 15 years experience in providing sustainable comm …
Aaron joined the Lexer team in 2018. He has worked in sales for th …
Before joining Lexer, Kristy was General Manager at Mark/M&C S …
CTO & Founder
Throughout his career, Aaron has always found himself to be either …
CEO & Co-Founder
Dave has spent his career applying a passion for creativity, data …
Cheyne brings 15 years of experience building data teams across th …
A Value Driven Culture
Our company values
We’re brought together by a strong sense of family.
With mutual care and respect for all members of our team, we’re always willing to lend a helping hand, celebrate moments of togetherness, and, heck, we even cook for each other!
The recipe for greatness? Respect, rest, challenges, and support—all underscored by a tight-knit community.
Our investors have become an essential part of Lexer’s journey to becoming the #1 retail CDP. We’re incredibly grateful to them as we continue to support our customers and scale our business.
Join our network
Our partnersOur expansive network of partners includes third-party data providers and agencies offering guidance and support for our mutual customers. Partner with Lexer to provide best-in-class analytics, segmentation, and activation capabilities to your customers.