About us
Born in Melbourne, built for the world
Our story
The birth of
Lexer’s CDP
From the start, Lexer’s product development and innovation has been motivated by a deep commitment to solving our customer’s problems. Today, our promise is to help brands and retailers genuinely understand and engage their customers. How? With enriched and unified data, easy-to-use tools for advanced capabilities, and a talented success team to guide customers every step of the way.
Our customers
Your success is our success
At Lexer, the customer is at the heart of everything we do. Acting as a true collaborative partner, we build our offering in concert with our customers, so Lexer’s evolution has been influenced by our customers’ needs and goals from the start. Lexer was born as a social media monitoring tool, evolved over the years into customer insights, and finally became what it is today: The only CDP built specifically for retail with native tools to support every customer touchpoint. At every step of the way, our customers have enabled and informed our growth.
Leadership
Our team
As customers can testify, the people who make up Lexer’s team are part of what makes the business a truly remarkable CDP provider and partner. With extensive, cross-functional experience in retail, technology, and advertising, our team has the talent and insight to provide exceptional service with a human touch.
David Whittle
CEO
Dave has spent his career applying a passion for creativity, data and technology to drive transforma …
Aaron Wallis
CTO & Founder
Prior to founding Lexer in 2010, Aaron was the Digital Services Director at M&C Saatchi. Aaron w …
Chris Brewer
CFO
Chris is a passionate finance professional with 30 years experience across a wide variety of industr …
David Chinn
President
David has spent his career leading data and technology businesses in both mature and emerging market …
Alex Knight
CCO
Alex brings over 15 years experience in providing sustainable commercial outcomes for innovative, ea …
A Value Driven Culture
Our company values
We’re brought together by a strong sense of family.
With mutual care and respect for all members of our team, we’re always willing to lend a helping hand, celebrate moments of togetherness, and, heck, we even cook for each other!
The recipe for greatness? Respect, rest, challenges, and support—all underscored by a tight-knit community.
Funding
Our investors
Our investors have become an essential part of Lexer’s journey to becoming the #1 retail CDP. We’re incredibly grateful to them as we continue to support our customers and scale our business.
Join our network
Our partners
Our expansive network of partners includes third-party data providers and agencies offering guidance and support for our mutual customers. Partner with Lexer to provide best-in-class analytics, segmentation, and activation capabilities to your customers.
AWS
Technology
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Elastic Search
Technology
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Wpromote
Agency
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Experian
Data
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Equifax
Data
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Mastercard
Data
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