Every company has customer data. Lots of it.
But it’s often idle and difficult to access.
What’s more, it’s an inside out view that fails to reflect the living, breathing person behind the points.
Imagine an enriched profile of every human relevant to your brand and a tool to discover, segment and activate them.
Imagine no longer.
Lexer combines Human Data and simple software to power genuine engagement with your customers, prospects and colleagues.
Marketers are now approaching one of the most valuable and competitive times of the retail calendar, with shoppers tipped...
Our consultation with 20 of Australia’s top-tier organisations reveals the three key priorities for automation.
Driving a data-first operating culture one mission at a time.
Keeping track of context, mastering tone, cutting down response time, resourcing for relevance and celebrating service superstars.
Use NPS on social to Identify the drivers of good and bad social service while benchmarking social against other...
Who they are, where they live and the brands they love.
Their favourite teams, sports, celebrities and artists...
We're thrilled to partner with one of Australia’s leading market research companies, Roy Morgan.
Our VP of Human Interface, Chris Scobell on our recent infrastructure renovation.
A new approach to building self-documenting APIs and how it’s changing the way technical and non-technical teams collaborate.
The 3 key challenges of putting data to work, and how Lexer can help.
Our newest Data Analyst, Samanvay on making the switch.