Your response to the original Marketer’s Data Dictionary was so positive that we have now enhanced...Read More
Latest Marketing resources
Get the latest research and reports to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry – we are here to share, to help you become a Data Rockstar – view more here.
I recently sat down for a cuppa with the uber-talented Data Analyst Moe Kiss to...Read More
Latest Customer Service resources
Discover our customer service resources to understand how you can set your business apart.
We are here to share incredible product innovation so you can genuinely put customers first and deliver world-class customer service, along with insights on the industry, solution comparisons, as well as best practice guides – view more here.
One of the first steps in creating a brand is creating a brand voice. The...Read More
We’ve previously discussed the collection of PII data when it comes to during your customer service...Read More
You’ve created the customer experience team of dreams. Everyone is passionate and buys into the...Read More
Latest Customer Data resources
Discover the latest resources to help inform your marketing strategy, specifically focused on enriching, unifying and leveraging your data with our Customer Data Platform.
Whether it’s enriching your data, unifying your various data sources or advanced customer analytics – we are here to help set your business apart from the rest, and this is where you can get the resources to do so – view more here.
RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...Read More
Latest Customer Insight resources
Get the latest research and reports to help inform how you better recognise, use and evolve your customer insights – to understand them better than ever before.
Whether it’s helping with intuitive data discovery, configuring your dashboard, or rapidly segmenting your customers – we are here to share – view more here.