Cookie-based targeting could cause your business to haemorrhage money and hinder campaign performance. Here’s how...Read More
Drive marketing ROI, customer loyalty and revenue with Lexer’s customer data platform.
Customer Data Platform
Effortlessly combine your customer data into an enriched single customer view. Machine learning and proven marketing models create intelligent analysis and predict what your customers will do next.
Segment, target and report
- Auto-updated audiences
- A/B audience testing
- Lookalike modelling
Personalised customer care
- Email, chat & social
- SLA & team reporting
- Recommended responses
By identifying and targeting high-value customer segments Spyder grew revenue from emails by 94%
Deliver Marketing & Service results
to single customer view
faster response times
REVENUE UPLIFT PER CAMPAIGN
Latest case studies, reports and best practice guides.
Has your customer data platform (CDP) failed to live up to the hype? A marketing...Read More
In the ever-evolving world of retail and commerce, one thing remains the same: The customer....Read More