See how kikki.K is using Lexer’s CDP to grow customer lifetime value in challenging times.
We are all experiencing significant disruptions from the coronavirus, and yet it has never been more important for brands to strengthen their relationships with customers.
Watch the video below to see how kikki.K uses their customer data to gain actionable insights, genuinely engage their customers, and grow lifetime value. Even in this challenging retail environment, kikki.K has been able to find pockets of incredible sales growth!
Key learnings include:
• How to measure CLV and understand customer segments based on their value to your business
• How to focus customer acquisition on high-value prospects, as opposed to just any new customer
• Why the second conversion—not the first—is the most critical milestone for growing CLV
• How to secure the second sale using insights from customer data, personalised follow-ups, relevant creative, and well-timed offers
• Other practical tips for growing CLV