
CDPs provide insightful and effective solutions for reducing unnecessary costs, increasing revenue, improving the customer...
Read MoreCDPs provide insightful and effective solutions for reducing unnecessary costs, increasing revenue, improving the customer...
Read MoreOODA loops are a strategic tool for acting quickly that originated in the military. As...
Read MoreWhat do outdoor brands like Spyder, Mountain Khakis, Rip Curl, and Black Diamond have in...
Read MoreCOVID-19 is predicted to have a number of significant effects on holiday retail, including a...
Read MoreCustomer journey orchestration is a modern approach to engaging customers with purposeful, data-driven experiences. Here...
Read MoreExceptional humans are those who challenge convention, defy the odds, and never give up, even...
Read MoreWith hundreds of emerging vendors, selecting the right CDP partner can be tough. When in...
Read MoreYour Lexer experience is getting a tune-up. We’ve redesigned our UI to boost its focus...
Read MoreThe COVID-19 pandemic has caused sweeping and unexpected disruptions to the retail world. But as...
Read MoreWith the majority of brick-and-mortar stores suddenly closed to prevent the spread of COVID-19, many...
Read MoreMost of today’s businesses have been forced to shift all customer engagement online. That might...
Read MoreA great incentive doesn’t have to include cash or prizes. Sometimes, the best way to...
Read MoreThe COVID-19 pandemic has captured consumer mind share. During a time like this, pushing for...
Read MoreIgloo, a Lexer client, sells beverage coolers, ice chests, and insulated cooler bags. Like any...
Read MoreProspecting and retaining customers are essential functions for every business. This guide will walk you...
Read MoreThe outbreak of the novel coronavirus has had an immediate and worldwide impact on retail....
Read MoreMost of us are working from home to prevent the spread of the novel coronavirus....
Read MoreSaying the right thing is hard, especially during periods of great stress. With both businesses...
Read MoreBy skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...
Read MoreCookie-based targeting could cause your business to hemorrhage money and hinder campaign performance. Here’s how...
Read MoreHas your customer data platform (CDP) failed to live up to the hype? A marketing...
Read MoreIn the ever-evolving world of retail and commerce, one thing remains the same: The customer....
Read MoreKatherine Barchetti, a well-known upscale retailer said, “make a customer, not a sale.” Why? Because...
Read MoreCustomer Lifetime Value (CLV) has become the number one buzzword in the world of...
Read MoreThe most effective marketing campaigns are the ones tailored to your high value customers and...
Read MoreBy now, you’ve probably heard the phrase, “the customer is king.” While most successful businesses...
Read MoreAdvertising is both an art and a science. The art of advertising involves crafting meaningful messages to...
Read MoreDid you hear the news? It’s an industry first: Lexer users now have access to Experian...
Read MoreSlay the jargon dragons at your company with The Marketer’s Data Dictionary: our user-friendly guide...
Read MoreAs part of our ongoing Data Rockstar series, I recently sat down for a cuppa with the...
Read MoreReady to drastically reduce your CPA on Facebook using just 4 practical steps? Learn how...
Read MoreYou’ve heard it before: when it comes to delighting your customers, knowledge is power —...
Read MoreSpotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...
Read MoreOur Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
Read MoreOur Data Rockstar series profiles brands who are delivering exceptional value from data – and...
Read MoreA comparison of Engage and Hootsuite Choosing the right tool for your social media management...
Read MoreNike on Melrose Retail giant Nike has launched a retail-of-the-future concept store in West Hollywood,...
Read MoreData Rockstars make businesses better by using data to improve customer experience and drive results....
Read MoreA DCO is a Dynamic Creative Optimizer. A system that analyses multiple data points on...
Read MoreDSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...
Read MoreA DMP is a Data Management Platform. DMPs provide a centralized data platform that aggregates...
Read MoreA TMS is a Tag Management System. Use it to manage tags from third-party tools...
Read MoreData Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...
Read MoreA Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...
Read MoreCRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...
Read MoreMarTech has the potential to enable hyper-effective personalization on multiple channels and automate repetitive tasks....
Read MoreEverything you need to know to assemble an exceptional Martech stack to become a Data...
Read MoreNew research has revealed that email, paid social and on-site are the top 3 channels...
Read MoreResearch reveals accessible data, self-serve insights and advanced analytics are key to success for high...
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