February 11, 2020
Here’s Why You’re Still Struggling With Direct-to-Consumer Sales
By skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...
Read More
Marketing Resources
Get the latest research and reports to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry - we are here to share.
January 18, 2020
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting
Cookie-based targeting could cause your business to hemorrhage money and hinder campaign performance. Here’s how...
Read More
January 14, 2020
Choose a Partner, Not a Vendor: The Real Reason CDPs Fail
Has your customer data platform (CDP) failed to live up to the hype? A marketing...
Read More
January 7, 2020
The Retail Survival Guide: Moving From Channel-Led to Customer-Centric
In the ever-evolving world of retail and commerce, one thing remains the same: The customer....
Read More
December 10, 2019
Loyalty is Lucrative: A Practical Guide to Driving the Second Sale
Katherine Barchetti, a well-known upscale retailer said, “make a customer, not a sale.” Why? Because...
Read More
October 11, 2019
Growing CLV: 9 Practical Tips from Industry Leaders
Customer Lifetime Value (CLV) has become the number one buzzword in the world of...
Read More
September 26, 2019
The Marketer’s Guide to Evaluating Customer Analytics Software
The most effective marketing campaigns are the ones tailored to your high value customers and...
Read More
August 16, 2019
4 Steps to Acquiring High Value Customers
By now, you’ve probably heard the phrase, “the customer is king.” While most successful businesses...
Read More
June 14, 2019
6 Ways to Save Money Using Advanced Audience Targeting
Advertising is both an art and a science. The art of advertising involves crafting meaningful messages to...
Read More
April 4, 2019
How to Turn Customer Data Into Marketing Insights with Experian
Did you hear the news? It’s an industry first: Lexer users now have access to Experian...
Read More
March 2, 2019
The Marketer’s Data Dictionary: 50 terms you need to know
Slay the jargon dragons at your company with The Marketer’s Data Dictionary: our user-friendly guide...
Read More
February 27, 2019
Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits
As part of our ongoing Data Rockstar series, I recently sat down for a cuppa with the...
Read More
January 29, 2019
4 Steps to Lower Your Social CPA (and Increase ROI) By 94%
Ready to drastically reduce your CPA on Facebook using just 4 practical steps? Learn how...
Read More
January 10, 2019
5 Tips to Creating Standout Personalized Content Marketing Campaigns
You’ve heard it before: when it comes to delighting your customers, knowledge is power —...
Read More
January 2, 2019
Spotify & The King of Growth Marketing: Mayur Gupta
Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...
Read More
December 12, 2018
Growing Your Email Database with Lookalike Audiences
Spyder, the world’s largest specialty snowsports brand, used Lexer to gain an unprecedented view of...
Read More
October 10, 2018
Data-Centric Marketing with The PAS Group
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
Read More
October 3, 2018
How Stitch Fix Weaves Data Science into the Fabric of their Business
Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...
Read More
September 29, 2018
Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite
A comparison of Engage and Hootsuite Choosing the right tool for your social media management...
Read More
September 19, 2018
Using Customer Data to Bridge the Gap Between Online and Offline
Nike on Melrose Retail giant Nike has launched a retail-of-the-future concept store in West Hollywood,...
Read More
September 19, 2018
Customer Data and a Data Driven Culture
Data Rockstars make businesses better by using data to improve customer experience and drive results....
Read More
September 7, 2018
Navigating Martech: DCO (Dynamic Creative Optimizer)
A DCO is a Dynamic Creative Optimizer. A system that analyses multiple data points on...
Read More
September 7, 2018
Navigating Martech: DSP (Demand Side Platforms)
DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...
Read More
September 7, 2018
Navigating Martech: DMP (Data Management Platform)
A DMP is a Data Management Platform. DMPs provide a centralized data platform that aggregates...
Read More
September 6, 2018
Navigating Martech: TMS (Tag Management System)
A TMS is a Tag Management System. Use it to manage tags from third-party tools...
Read More
September 4, 2018
Navigating Martech: Data Onboarders
Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...
Read More
August 31, 2018
Navigating Martech: CDP (Customer Data Platform)
A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...
Read More
August 23, 2018
Navigating Martech: CRM (Customer Relationship Management)
CRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...
Read More
August 23, 2018
Navigating Martech: The Complete Guide to CRM, CDP, DMP and more
MarTech has the potential to enable hyper-effective personalization on multiple channels and automate repetitive tasks....
Read More
July 23, 2018
Navigating Martech: The Complete Guide
Everything you need to know to assemble an exceptional Martech stack to become a Data...
Read More
July 23, 2018
Top 3 Channels for Data Driven Marketing
New research has revealed that email, paid social and on-site are the top 3 channels...
Read More
July 20, 2018
Data Culture Report: How to build a data-loving culture
Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...
Read More
July 17, 2018
75% of High Performing Brands Conduct Advanced Analytics
Research reveals that accessible data, self-serve insights and advanced analytics are key to success for...
Read More
May 15, 2018
GDPR: The data risk you might not know about, yet.
GDPR comes into effect on May 25, 2018. It has been proposed by the European...
Read More
April 23, 2018
How to Succeed with Personalized Marketing in 2018
Find out what steps industry leaders are taking to succeed with personalization. There’s no denying...
Read More