January 18, 2020
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting
Cookie-based targeting could cause your business to hemorrhage money and hinder campaign performance. Here’s how...
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Marketing Resources
Get the latest research and reports to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry - we are here to share.
January 14, 2020
Choose a Partner, Not a Vendor: The Real Reason CDPs Fail
Has your customer data platform (CDP) failed to live up to the hype? A marketing...
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January 7, 2020
The Retail Survival Guide: Moving From Channel-Led to Customer-Centric
In the ever-evolving world of retail and commerce, one thing remains the same: The customer....
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December 10, 2019
Loyalty is Lucrative: A Practical Guide to Driving the Second Sale
Katherine Barchetti, a well-known upscale retailer said, “make a customer, not a sale.” Why? Because...
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October 11, 2019
Growing CLV: 9 Practical Tips from Industry Leaders
Customer Lifetime Value (CLV) has become the number one buzzword in the world of...
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September 26, 2019
The Marketer’s Guide to Evaluating Customer Analytics Software
The most effective marketing campaigns are the ones tailored to your high value customers and...
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August 16, 2019
4 Steps to Acquiring High Value Customers
By now, you’ve probably heard the phrase, “the customer is king.” While most successful businesses...
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June 14, 2019
6 Ways to Save Money Using Advanced Audience Targeting
Advertising is both an art and a science. The art of advertising involves crafting meaningful messages to...
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April 4, 2019
How to Turn Customer Data Into Marketing Insights with Experian
Did you hear the news? It’s an industry first: Lexer users now have access to Experian...
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March 2, 2019
The Marketer’s Data Dictionary: 50 terms you need to know
Slay the jargon dragons at your company with The Marketer’s Data Dictionary: our user-friendly guide...
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February 27, 2019
Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits
As part of our ongoing Data Rockstar series, I recently sat down for a cuppa with the...
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January 29, 2019
4 Steps to Lower Your Social CPA (and Increase ROI) By 94%
Ready to drastically reduce your CPA on Facebook using just 4 practical steps? Learn how...
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January 10, 2019
5 Tips to Creating Standout Personalized Content Marketing Campaigns
You’ve heard it before: when it comes to delighting your customers, knowledge is power —...
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January 2, 2019
Spotify & The King of Growth Marketing: Mayur Gupta
Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...
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December 12, 2018
Growing Your Email Database with Lookalike Audiences
Spyder, the world’s largest specialty snowsports brand, used Lexer to gain an unprecedented view of...
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October 10, 2018
Data-Centric Marketing with The PAS Group
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
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October 3, 2018
How Stitch Fix Weaves Data Science into the Fabric of their Business
Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...
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September 29, 2018
Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite
A comparison of Engage and Hootsuite Choosing the right tool for your social media management...
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September 19, 2018
Using Customer Data to Bridge the Gap Between Online and Offline
Nike on Melrose Retail giant Nike has launched a retail-of-the-future concept store in West Hollywood,...
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September 19, 2018
Customer Data and a Data Driven Culture
Data Rockstars make businesses better by using data to improve customer experience and drive results....
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September 7, 2018
Navigating Martech: DCO (Dynamic Creative Optimizer)
A DCO is a Dynamic Creative Optimizer. A system that analyses multiple data points on...
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September 7, 2018
Navigating Martech: DSP (Demand Side Platforms)
DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...
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September 7, 2018
Navigating Martech: DMP (Data Management Platform)
A DMP is a Data Management Platform. DMPs provide a centralized data platform that aggregates...
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September 6, 2018
Navigating Martech: TMS (Tag Management System)
A TMS is a Tag Management System. Use it to manage tags from third-party tools...
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September 4, 2018
Navigating Martech: Data Onboarders
Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...
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August 31, 2018
Navigating Martech: CDP (Customer Data Platform)
A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...
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August 23, 2018
Navigating Martech: CRM (Customer Relationship Management)
CRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...
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August 23, 2018
Navigating Martech: The Complete Guide to CRM, CDP, DMP and more
MarTech has the potential to enable hyper-effective personalization on multiple channels and automate repetitive tasks....
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July 23, 2018
Navigating Martech: The Complete Guide
Everything you need to know to assemble an exceptional Martech stack to become a Data...
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July 23, 2018
Top 3 Channels for Data Driven Marketing
New research has revealed that email, paid social and on-site are the top 3 channels...
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July 20, 2018
Data Culture Report: How to build a data-loving culture
Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...
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July 17, 2018
75% of High Performing Brands Conduct Advanced Analytics
Research reveals that accessible data, self-serve insights and advanced analytics are key to success for...
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May 15, 2018
GDPR: The data risk you might not know about, yet.
GDPR comes into effect on May 25, 2018. It has been proposed by the European...
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April 23, 2018
How to Succeed with Personalized Marketing in 2018
Find out what steps industry leaders are taking to succeed with personalization. There’s no denying...
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