Marketing Resources

November 28, 2020 How to Measure the Impact of a Customer Data Platform (CDP)

CDPs provide insightful and effective solutions for reducing unnecessary costs, increasing revenue, improving the customer...

November 13, 2020 CDPs & OODA Loops: How Customer Insight Increases Iteration Cycles for Fast-Growing Businesses

OODA loops are a strategic tool for acting quickly that originated in the military. As...

October 23, 2020 The End-to-End Guide to Lifecycle Targeting for Outdoor Brands and Retailers

What do outdoor brands like Spyder, Mountain Khakis, Rip Curl, and Black Diamond have in...

October 9, 2020 7 Tips for Maximizing Holiday Sales During COVID-19

COVID-19 is predicted to have a number of significant effects on holiday retail, including a...

September 24, 2020 7 Foundational, Insight-Led Customer Journeys for Every Lifecycle Stage

Customer journey orchestration is a modern approach to engaging customers with purposeful, data-driven experiences. Here...

September 3, 2020 6 Lessons From Daniel Kowalski On Focus, Resilience, and Leadership Through Adversity

Exceptional humans are those who challenge convention, defy the odds, and never give up, even...

August 19, 2020 15 Reasons Customers Choose Lexer As Their CDP Partner

With hundreds of emerging vendors, selecting the right CDP partner can be tough. When in...

June 19, 2020 Lexer is Launching a NEW User Interface to Boost Ease-of-Use for Customer-First Businesses

Your Lexer experience is getting a tune-up. We’ve redesigned our UI to boost its focus...

May 20, 2020 6 Business Lessons to Take Into the Post-COVID World

The COVID-19 pandemic has caused sweeping and unexpected disruptions to the retail world. But as...

May 8, 2020 Clienteling: The Customer-Centric Alternative to Furloughed Sales Associates

With the majority of brick-and-mortar stores suddenly closed to prevent the spread of COVID-19, many...

May 5, 2020 4 Ideas to Humanize Virtual Engagement and Nurture Customer Loyalty

Most of today’s businesses have been forced to shift all customer engagement online. That might...

April 18, 2020 10 Social Good Programs Driving Engagement During COVID-19

A great incentive doesn’t have to include cash or prizes. Sometimes, the best way to...

April 10, 2020 Give Them Content: 11 Inspirational Engagement Tactics During COVID-19

The COVID-19 pandemic has captured consumer mind share. During a time like this, pushing for...

April 4, 2020 Igloo’s Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC

Igloo, a Lexer client, sells beverage coolers, ice chests, and insulated cooler bags. Like any...

April 3, 2020 How-To Guide for Retail: High-Performance Prospecting & Customer Re-Engagement

Prospecting and retaining customers are essential functions for every business. This guide will walk you...

March 26, 2020 Retail, COVID-19, and the Changing Shape of Consumer Behavior

The outbreak of the novel coronavirus has had an immediate and worldwide impact on retail....

March 24, 2020 10 Productivity Tips For Newly Remote Workers

Most of us are working from home to prevent the spread of the novel coronavirus....

March 21, 2020 Communicating with Your Customers During COVID-19: 7 Best Practice Examples

Saying the right thing is hard, especially during periods of great stress. With both businesses...

February 11, 2020 Here’s Why You’re Still Struggling With Direct-to-Consumer Sales

By skipping the middleman and delivering straight to their customers, direct-to-consumer (DTC) brands are in...

January 18, 2020 Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting

Cookie-based targeting could cause your business to hemorrhage money and hinder campaign performance. Here’s how...

January 14, 2020 Choose a Partner, Not a Vendor: The Real Reason CDPs Fail

Has your customer data platform (CDP) failed to live up to the hype? A marketing...

January 7, 2020 The Retail Survival Guide: Moving From Channel-Led to Customer-Centric

In the ever-evolving world of retail and commerce, one thing remains the same: The customer....

December 10, 2019 Loyalty is Lucrative: A Practical Guide to Driving the Second Sale

Katherine Barchetti, a well-known upscale retailer said, “make a customer, not a sale.” Why? Because...

October 11, 2019 Growing CLV: 9 Practical Tips from Industry Leaders

Customer Lifetime Value (CLV) has become the number one buzzword in the world of...

September 26, 2019 The Marketer’s Guide to Evaluating Customer Analytics Software

The most effective marketing campaigns are the ones tailored to your high value customers and...

August 16, 2019 4 Steps to Acquiring High Value Customers

By now, you’ve probably heard the phrase, “the customer is king.” While most successful businesses...

June 14, 2019 6 Ways to Save Money Using Advanced Audience Targeting

Advertising is both an art and a science. The art of advertising involves crafting meaningful messages to...

April 4, 2019 How to Turn Customer Data Into Marketing Insights with Experian

Did you hear the news? It’s an industry first: Lexer users now have access to Experian...

March 2, 2019 The Marketer’s Data Dictionary: 50 terms you need to know

Slay the jargon dragons at your company with The Marketer’s Data Dictionary: our user-friendly guide...

February 27, 2019 Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits

As part of our ongoing Data Rockstar series, I recently sat down for a cuppa with the...

January 29, 2019 4 Steps to Lower Your Social CPA (and Increase ROI) By 94%

Ready to drastically reduce your CPA on Facebook using just 4 practical steps? Learn how...

January 10, 2019 5 Tips to Creating Standout Personalized Content Marketing Campaigns

You’ve heard it before: when it comes to delighting your customers, knowledge is power —...

January 2, 2019 Spotify & The King of Growth Marketing: Mayur Gupta

Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...

December 12, 2018 Growing Your Email Database with Lookalike Audiences

Spyder, the world’s largest specialty snowsports brand, used Lexer to gain an unprecedented view of...

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October 10, 2018 Data-Centric Marketing with The PAS Group

Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...

If you're in a stitch, order your 'fix'!

October 3, 2018 How Stitch Fix Weaves Data Science into the Fabric of their Business

Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...

September 29, 2018 Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite

A comparison of Engage and Hootsuite Choosing the right tool for your social media management...

September 19, 2018 Using Customer Data to Bridge the Gap Between Online and Offline

Nike on Melrose Retail giant Nike has launched a retail-of-the-future concept store in West Hollywood,...

September 19, 2018 Customer Data and a Data Driven Culture

Data Rockstars make businesses better by using data to improve customer experience and drive results....

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September 7, 2018 Navigating Martech: DCO (Dynamic Creative Optimizer)

A DCO is a Dynamic Creative Optimizer. A system that analyses multiple data points on...

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September 7, 2018 Navigating Martech: DSP (Demand Side Platforms)

DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...

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September 7, 2018 Navigating Martech: DMP (Data Management Platform)

A DMP is a Data Management Platform. DMPs provide a centralized data platform that aggregates...

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September 6, 2018 Navigating Martech: TMS (Tag Management System)

A TMS is a Tag Management System. Use it to manage tags from third-party tools...

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September 4, 2018 Navigating Martech: Data Onboarders

Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...

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August 31, 2018 Navigating Martech: CDP (Customer Data Platform)

A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...

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August 23, 2018 Navigating Martech: CRM (Customer Relationship Management)

CRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...

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August 23, 2018 Navigating Martech: The Complete Guide to CRM, CDP, DMP and more

MarTech has the potential to enable hyper-effective personalization on multiple channels and automate repetitive tasks....

July 23, 2018 Navigating Martech: The Complete Guide

Everything you need to know to assemble an exceptional Martech stack to become a Data...

July 23, 2018 Top 3 Channels for Data Driven Marketing

New research has revealed that email, paid social and on-site are the top 3 channels...

July 20, 2018 Data Culture Report: How to build a data-loving culture

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...