December 12, 2018
Targeted sweepstakes grow prospect database by 85%
Spyder, the world’s largest specialty snowsports brand, used Lexer to gain an unprecedented view of...
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Marketing Resources
Get the latest research and reports to help inform your marketing strategy. Whether it’s helping you set your business apart from the rest by creating incredible data-driven customer service, or understanding the current state of the retail industry - we are here to share.
October 11, 2018
The complete guide to transactional segmentation (RFM)
RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...
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October 10, 2018
The PAS Group
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
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October 3, 2018
Stitch Fix
Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...
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September 19, 2018
Nike on Melrose
Bridging the gap between online & offline Retail giant Nike has launched a retail-of-the-future concept...
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September 19, 2018
Data Rockstars are good for business!
They make businesses better by using data to improve customer experience and drive results. The...
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September 7, 2018
Navigating Martech: DCO
A DCO is a Dynamic Creative Optimiser. A system that analyses multiple data points on each...
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September 7, 2018
Navigating Martech: DSP
DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...
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September 7, 2018
Navigating Martech: DMP
A DMP is a Data Management Platform. DMPs provide a centralized data platform that aggregates...
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September 6, 2018
Navigating Martech: TMS
A TMS is a Tag Management System. Use it to manage tags from third-party tools...
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September 4, 2018
Navigating Martech: Data Onboarders
Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...
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August 31, 2018
Navigating Martech: CDP
A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...
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August 23, 2018
Navigating Martech: CRM
CRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...
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August 23, 2018
Navigating Martech: The Complete Guide to CRM, CDP, DMP and more
The theory is, Martech has the potential to enable hyper-effective personalization on multiple channels and...
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July 23, 2018
Navigating Martech: The Complete Guide
Everything you need to know to assemble an exceptional Martech stack to become a Data...
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July 23, 2018
Email, website & social the top 3 channels for data-led targeting
New research has revealed email, paid social and site are the top 3 channels for...
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July 20, 2018
Data Culture Report: How to build a data-loving culture
Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...
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July 17, 2018
75% of High Performing Brands Conduct Advanced Analytics
Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...
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May 15, 2018
GDPR: The data risk you might not know about, yet.
GDPR comes into effect on May 25, 2018. It has been proposed by the European...
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April 23, 2018
How to succeed with personalization in 2018
Find out what steps industry leaders are taking to succeed with personalization. There’s no denying...
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