Marketing Resources

October 11, 2019 Growing CLV: 9 Practical Tips from Industry Leaders

Customer Lifetime Value (CLV) has become the number one buzzword in the world of...

September 26, 2019 The Marketer’s Guide to Evaluating Customer Analytics Software

The most effective marketing campaigns are the ones tailored to your high value customers and...

August 16, 2019 4 Steps to Acquiring High Value Customers

By now, you’ve probably heard the phrase, “the customer is king.” While most successful businesses...

June 14, 2019 6 Ways to Save Money Using Advanced Audience Targeting

Advertising is both an art and a science. The art of advertising involves crafting meaningful messages to...

April 4, 2019 How to Turn Customer Data Into Marketing Insights with Experian

Did you hear the news? It’s an industry first: Lexer users now have access to Experian...

March 2, 2019 The Marketer’s Data Dictionary: 50 terms you need to know

Slay the jargon dragons at your company with The Marketer’s Data Dictionary: our user-friendly guide...

February 27, 2019 Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits

As part of our ongoing Data Rockstar series, I recently sat down for a cuppa with the...

January 29, 2019 4 Steps to Lower Your Social CPA (and Increase ROI) By 94%

Ready to drastically reduce your CPA on Facebook using just 4 practical steps? Learn how...

January 10, 2019 5 Tips to Creating Standout Personalized Content Marketing Campaigns

You’ve heard it before: when it comes to delighting your customers, knowledge is power —...

January 2, 2019 Spotify & The King of Growth Marketing: Mayur Gupta

Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...

December 12, 2018 Growing Your Email Database with Lookalike Audiences

Spyder, the world’s largest specialty snowsports brand, used Lexer to gain an unprecedented view of...

Blonde female in black pants and jacket wearing glasses and presenting on stage

October 10, 2018 Data-Centric Marketing with The PAS Group

Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...

If you're in a stitch, order your 'fix'!

October 3, 2018 How Stitch Fix Weaves Data Science into the Fabric of their Business

Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...

September 29, 2018 Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite

A comparison of Engage and Hootsuite Choosing the right tool for your social media management...

September 19, 2018 Using Customer Data to Bridge the Gap Between Online and Offline

Nike on Melrose Retail giant Nike has launched a retail-of-the-future concept store in West Hollywood,...

September 19, 2018 Customer Data and a Data Driven Culture

Data Rockstars make businesses better by using data to improve customer experience and drive results....

Man looking down wearing sweater with plaid shirt and Data Punk cap - DCO text

September 7, 2018 Navigating Martech: DCO (Dynamic Creative Optimizer)

A DCO is a Dynamic Creative Optimizer. A system that analyses multiple data points on...

Female smiling and wearing black Metadata t-shirt - DSP text

September 7, 2018 Navigating Martech: DSP (Demand Side Platforms)

DSPs are Demand Side Platforms. A solution that allows for digital advertising to be bought...

Man laughing wearing black data punk t-shirt with DMP text

September 7, 2018 Navigating Martech: DMP (Data Management Platform)

A DMP is a Data Management Platform. DMPs provide a centralized data platform that aggregates...

Happy female with brown hair smiling wearing black Data Maiden t-shirt with TMS text

September 6, 2018 Navigating Martech: TMS (Tag Management System)

A TMS is a Tag Management System. Use it to manage tags from third-party tools...

Happy female with long brown curly hair wearing black cap - with Data Onboarders text

September 4, 2018 Navigating Martech: Data Onboarders

Data Onboarders connect email addresses to cookies so marketers can create addressable segments to target or...

Content male wearing black t-shirt with CDP text

August 31, 2018 Navigating Martech: CDP (Customer Data Platform)

A Customer Data Platform (CDP) persistently unifies customer data that is accessible to other systems,...

Happy female wearing black Data Punk t-shirt with blue CRM text

August 23, 2018 Navigating Martech: CRM (Customer Relationship Management)

CRM (Customer Relationship Management) software enables 1:1 customer service and sales. This service interaction data...

Happy male who's smiling wearing black data punk t-shirt

August 23, 2018 Navigating Martech: The Complete Guide to CRM, CDP, DMP and more

MarTech has the potential to enable hyper-effective personalization on multiple channels and automate repetitive tasks....

July 23, 2018 Navigating Martech: The Complete Guide

Everything you need to know to assemble an exceptional Martech stack to become a Data...

July 23, 2018 Top 3 Channels for Data Driven Marketing

New research has revealed that email, paid social and on-site are the top 3 channels...

July 20, 2018 Data Culture Report: How to build a data-loving culture

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

July 17, 2018 75% of High Performing Brands Conduct Advanced Analytics

Research reveals that accessible data, self-serve insights and advanced analytics are key to success for...

State Supreme Court building in Washington DC on sunny day with blue sky and white clouds

May 15, 2018 GDPR: The data risk you might not know about, yet.

GDPR comes into effect on May 25, 2018. It has been proposed by the European...

Lego man wearing argyle sweater with brown hair and glasses holding briefcase

April 23, 2018 How to Succeed with Personalized Marketing in 2018

Find out what steps industry leaders are taking to succeed with personalization. There’s no denying...