With 75% of its sales from loyalty members, a retail giant launched a bold strategy to bring data together and improve the customer experience for its superfans.

The result? An actionable single customer view that powered an 18x ROI on a campaign targeting loyalty customers.

Download the case study to see how the Lexer Customer Data Platform helped them:

  • Reduce ad-wastage
  • Re-engage lapsed customers
  • Personalize offers based on a unified view of purchase history
  • Research, segment and activate campaigns within a single business day


Author profile
Marketing Coordinator

Simplicity is often much harder than complexity, so for the last 5 years Holly has made it her mission to translate tricky concepts into engaging content for the NFP, Research and Data sectors.

Holly is passionate about diversity and inclusion in tech, crime podcasts and knows everything there is to know about TV’s Terrace House.