Customer insights to power acquisition and growth.

Lexer’s Customer Data Platform helps you genuinely understand and engage your customers to drive profitable growth. See how your team can benefit from:

Unified Data for a Single Customer View
Enriched Customer Profiles
High Impact Insights + Analytics
Effortless Audience Segmentation
Measurement + Bottom-Line Reporting

“Lexer helped us get crystal clear on what audience we were speaking to per cohort as well as the ideal high-level message to test out for each."

EMILY PERDUEDirector of Marketing | Wondercide

“We brought on Lexer’s CDP to help our new direct-to-consumer business scale quickly. Their CDP and customer success team have been wonderful assets helping us achieve those goals with higher than expected margins.”

JAN-WILLEM DRIESSENVP Global Marketing | Black Diamond

“We’ve increased traffic to the site with brand advocates and our ROI is better than ever from an online marketing standpoint. Ultimately, this justifies the investment in a CDP and working with Lexer."

SAM HOPGOODDigital Marketing Manager | Rip Curl

Trusted by over 100 brands & retailers.

Teams using Lexer’s CDP experience improved customer insights, acquisition, lifetime value growth, and retention.

How it works

The Tools You Need to Enhance Every Customer Touchpoint

INTEGRATE

Lexer’s pre-built integrations enable you to quickly combine, cleanse, enrich, and transform your data into a single view of the customer.

SEGMENT

Create impactful customer segments based on purchase history, demographics, engagement with marketing campaigns, online browsing behavior, and more.

ACTIVATE

Rapidly execute tailored campaigns and send segmented audiences to all your marketing channels, including search, social, email, and direct mail.

MEASURE

Leverage simple tools for sophisticated reporting to make data-driven decisions, seize opportunities, and mitigate risks.

Our Testimonials

“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."

Mariano Favio

Head of Marketing at Vinomofo

“Our customers are at the heart of everything we do and having a more holistic understanding on how, why and when they are shopping with us enables us to not only better serve their needs, but increase our customer satisfaction as a whole.”

Alexander Meyer

Chief Marketing Officer of THE ICONIC

"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."

Ben Murphy

Digital Marketing Manager at Village Entertainment

"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."

Jeremy Hale

President of Mountain Khakis

OUR CLIENTS

The #1 CDP Partner

Lexer is proven to drive profitable growth. Our suite of easy-to-use tools and experienced success team help many of the world’s iconic brands and retailers transform into customer-centric businesses.