With Lexer Identify you can serve messaging to high-value segments and optimise on the fly. Control your advertising spend to avoid waste and lower your cost per acquisition.
Target your customers across Social, Search, Website and Email. Talk to the right people, on the right channel at the right time – every time.
End-to-end insight and activation
Single Customer View
Learn more about who people are both inside and outside of their interactions with your brand with a comprehensive view of your data combined with other sources.
Create living, breathing segments that do justice to the changing interests, life stages and demographics of the people who populate them.
Activate audiences across multiple digital channels and optimise them on the fly, ensuring that no one gets the same message twice.
Find new audiences
Get maximum value from Ad spend with tools for expanding audiences for activation via next-best-action, recommenders and look-a-like models.
Achieving Personalisation and Single Customer View
Our consultation with 20 of Australia’s top-tier companies reveals the successful delivery of single customer view and personalisation relies on putting the customer first, driving data culture and meaningful strategic vision.
Trusted by market leaders
Experience Lexer Identify
See how it can help you activate audiences and develop a single view of your customer.
All your customer data together in one place
Lexer rapidly transforms disconnected and idle client data into a powerful view of each customer.
A True 360 View
Enrich your data asset with real-time transactional, location, demographic and social data to widen your view of who you’re talking to.
Enrich your customer view
Find out what unites and sets your audience apart, identify key attributes and deliver living, breathing personalisation – at scale.
Unify your Martech in weeks, not years
Build a best of breed stack with a solution that grows with you – and plays nice with other vendors.
80% of company data is not currently analysed