How a single customer view helped National Retailer (PAS Group) reduce ad wastage, re-engage lapsed customers and create amazing customer experiences.
With 75% of its sales from loyalty members, the retail giant launched a bold strategy to bring data together and improve the customer experience for group brands like Review, Black Pepper and JETS Swimwear.
Having all our data linked, structured and accessible has really helped us to become more data-centric in our decision making.
Anna Samkova – GM, Digital, PAS Group
Download the case study now to see how data now forms the cornerstone to all segmentation, product planning and customer engagement strategies.