With 75% of its sales from loyalty members, a retail giant launched a bold strategy to bring data together and improve the customer experience for its superfans.

The result? An actionable single customer view that powered an 18x ROI on a campaign targeting loyalty customers.

Download the case study to see how the Lexer Customer Data Platform helped them:

  • Reduce ad-wastage
  • Re-engage lapsed customers
  • Personalise offers based on a unified view of purchase history
  • Research, segment and activate campaigns within a single business day