With 75% of its sales from loyalty members, a retail giant launched a bold strategy to bring data together and improve the customer experience for its superfans.
The result? An actionable single customer view that powered an 18x ROI on a campaign targeting loyalty customers.
Download the case study to see how the Lexer Customer Data Platform helped them:
- Reduce ad-wastage
- Re-engage lapsed customers
- Personalise offers based on a unified view of purchase history
- Research, segment and activate campaigns within a single business day