THE ICONIC Uses a Customer Data Platform for a Single Customer View

Australia and New Zealand’s leading fashion and sportswear retailer has achieved a single customer view in under 15 days.

With eCommerce, app, NPS and engagement data accessible in a CDP, THE ICONIC is re-engaging lapsed customers, lowering return rates and launching new offerings to the right audiences.
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  • Finding insights faster

  • Powerful segmentation
    Omni-channel personalization


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