We met with a major telco in Asia Pacific.

Guess what?

They are being challenged by the parent company with ambitious customer and ARPU growth targets in a challenging and increasingly disrupted market.


Their old strategies wouldn’t cut it.

They knew it. So did we.

We’re looking for an ‘unfair’ competitive advantage

Something to give them the edge required to deliver their targets.
Something their competitors haven’t considered.
Something no one has done before.

Yes. Yes. Yes. Yes.

The conversation went something like this:

Can Lexer provide an enriched Identity of every citizen in this country?


In real time?




Can these Lexer Identities talk to our marketing channels? Our email? Our call center? Our CMS?

– Yes. Yes. Yes. Yes.

Targeted Communications

With Lexer Identify you can serve messaging to high-value segments and optimize on the fly. Control your advertising spend to avoid waste and lower your cost per acquisition.

Book a demo today to learn more about how you can talk to the right people, on the right channel at the right time – every time.


Author profile
Marketing Coordinator

Simplicity is often much harder than complexity, so for the last 5 years Holly has made it her mission to translate tricky concepts into engaging content for the NFP, Research and Data sectors.

Holly is passionate about diversity and inclusion in tech, crime podcasts and knows everything there is to know about TV’s Terrace House.