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1st, 2nd and 3rd Party Customer Data Explained

Customer Insight Guides

Download the latest guides to help understand how you can enrich and use customer insights to better inform your marketing, service and business strategy. Whether it’s evolving your customer insights, intuitive data discovery or intelligent (and rapid) segmentation - we’re here to help set your business apart, and this is where you get the resources to do so.
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September 7, 2018 1st, 2nd and 3rd Party Customer Data Explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

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AFL Fan Insights
September 27, 2017 Using a Customer Data Platform for Australian Football League Fan Insights

AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...

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Security guard at office building on street level with female on phone
May 4, 2016 Social Media and Risk Management for a Global Insurance Brand

As companies seek to forge genuine engagements with customers on new mediums, they open themselves...

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